ID# : 52445

Solution name :

SoHalo Facebook, Instagram, & Twitter Social Behaviors & Identities in IBM's UBX (Universal Behavior Exchange)

Solution description :

Marketers can connect Facebook, Instagram, and Twitter social behaviors, identities, and email addresses to the IBM Marketing Cloud (Silverpop, IBM Campaign) for email, mobile, web, social, and ad campaigns using SoHalo’s social engagement marketing platform combined with IBM’s UBX.


With SoHalo’s Engagement Marketing Platform and UBX, marketers drive and track these social behaviors to trigger events in the IBM Marketing Cloud:

Facebook: Connect Account, Like a Page, Like a Post

Instagram: Connect Account, Follow, Hashtag

Twitter: Connect Account, Follow, Retweet, Mention

Technical validations

Ready for IBM Watson Customer Engagement

Ready for IBM Watson Customer Engagement
   Community, Social & Customer Engagement
   Universal Behavior Exchange

Date last modified:    Nov 24, 2015

SoHalo logo_100x50.jpg

Contact information

Kristin McDonnell


SoHalo, Inc.
1600 Seaport Blvd.
Suite 100
Redwood City, CA 94063
United States

+1 650 2720742

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