We have developed our solution Sherlock Insight market that allows you to market yourself against all social network, Blogs etc.. With our solution you can get home all the tweets of a geographical area that contains certain keywords or show a positive or negative attitude towards your keywords. - You can find new customers who currently have a negative attitude to your competitor. - You can find customers who will buy something new or going on a journey. - You can monitor your own brand. With our tool you can quickly and efficiently contact the social network users that you want to communicate with. We have additional modules that captures posts, blogs, websites and more. In our plug-Sherlock Insight Analyser you can run analyses on historical data, and such segmenting your customers. Our solutions integrate easily with your existing CRM system or data warehouse. Our solution is based on IBM Infosphere Streams, IBM Infosphere Big Data, IBM Smart Analytics System, IBM Power and can also run on IBM PureSystem

Business information

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  • Functional details

    - Catches Tweets of Your interest - Classify sentiment of Tweet - Narrows search geographically - Addon for social networking, blogs, webscraping - Addon for historical analysis and segmentation - Integrates well with existing datawarehouse or CRM system

  • Business problem

    - Finding new customers - Monitor Your own brand

  • Business opportunity

    You can communicate with people at a certain place e.g an airport and offering them services there. You can also communicate with people that are ready to purchase goods. e.g if they send out Tweets saying going for lunch now, You can offer them a coupon to make them the right choice. You can find peoples posts about buying a new car. If You are a competitive dealer You can make them an offer.

  • Competitive advantage

    - Sentiment analysis - Addons for other social media - Addons for other sources - Historical analysis and segmentation - Integration tools

  • Industries

    Banking Industry
    Cross Industry
    Energy & Utilities Industry
    Financial Markets Industry
    Government Central/Federal industry

  • Customer size

    Very Small Business (Less than 50 employees)
    Small Business (50 to 99 employees)
    Midmarket Business (100 to 499 employees)
    Midmarket Business (500 to 1000 employees)
    Large Business (greater than 1000 employees)

  • Languages supported


  • Countries/regions available for distribution

Technical information

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  • Hardware/OS platforms

    AIX 7.1
       IBM Systems: Power
       IBM PureSystems: PureFlex System and Flex System
       System x
       IBM PureSystems: PureFlex System and Flex System

  • Services

    Total Systems Management Services

  • Software

    IBM Information Management
       Information Management
          DB2 Alphablox
          DB2 Connect Application Server Edition
          DB2 Connect Enterprise Edition
          DB2 Connect Personal Edition
          DB2 Everyplace
          DB2 Everyplace Enterprise Edition
          DB2 High Performance Unload for z/OS
          DB2 Office Connect Web Edition
          DB2 Query Patroller
          DB2 Server for VSE & VM
          Global Data Synchronization for WebSphere Product Center
          Informix C-ISAM
          Informix Extended Parallel Server
          Informix Standard Engine
    IBM Lotus
       Exceptional Digital Experience
          IBM Mobile Portal Accelerator
          IBM Workplace Collaborative Learning
          WebSphere Portal Enable for z/OS
       Messaging and Collaboration
          IBM Lotus Workflow
    IBM Other
       Enterprise Content Management
          Content Manager Enterprise Edition
          Content Manager for iSeries
          Content Manager for z/OS
          Content Manager OnDemand for Multiplatforms
          Content Manager OnDemand for z/OS
          Content Manager VideoCharger
          DB2 ImagePlus for z/OS
       Financial Operations
          WebSphere Business Integration for Financial Networks
          WebSphere Business Integration for Healthcare Collaborative Network Gateway
       Other Software
          Application Performance Analyzer for z/OS
          Backup and Restore Manager for z/VM
          Cloud 9 for SCLM for z/OS
          Communications Server for AIX
          Communications Server for Linux
          Communications Server for Linux on zSeries
          Communications Server for Windows
          Debug Tool for z/OS
          Fault Analyzer for z/OS
          File Manager for z/OS
          IBM CL/Conference
          IBM CL/SuperSession
          IBM Express Runtime
          ISPF Productivity Tool for z/OS
    IBM Rational
          Application Workload Modeler
          Breeze for SCLM for z/OS
          COBOL for AIX
          COBOL for OS/390 & VM
          COBOL for VSE/ESA
          Enhanced Access Control for SCLM for z/OS
          Enterprise COBOL for z/OS
          Enterprise PL/I for z/OS
          Host Access Client Package
          Rational Ada Developer
          Rational Application Developer for WebSphere Software
          Rational ClearCase
          Rational ClearQuest
          Rational Functional Tester
          Rational Manual Tester
          Rational Method Composer
          Rational Performance Tester
          Rational Performance Tester Extension for Siebel Test Automation
          Rational Performance Tester for z/OS
          Rational Portfolio Manager
          Rational Professional Bundle
          Rational Purify for Linux and UNIX
          Rational Purify for Windows
          Rational PurifyPlus Enterprise Edition
          Rational PurifyPlus for Linux and UNIX
          Rational PurifyPlus for Windows
          Rational RequisitePro
          Rational Rose Technical Developer
          Rational Software Architect
          Rational Software Modeler
          Rational Suite DevelopmentStudio for UNIX
          Rational Team Unifying Platform
          Rational Test RealTime
          VisualAge Generator
          VisualAge Pacbase
          WebSphere Developer for z/Series
          WebSphere Host Access Transformation Services
          WebSphere Host On-Demand
          WebSphere Studio Asset Analyzer
    IBM Tivoli
          Tivoli Monitoring
          Tivoli Monitoring for Network Performance
          Tivoli Monitoring for Virtual Servers
          Tivoli NetView Distribution Manager
          Tivoli OMEGAMON XE for Databases
          Tivoli OMEGAMON XE for R/3
          Tivoli Storage Manager
          Tivoli Storage Manager Extended Edition
          Tivoli Storage Manager for Databases
          Tivoli Storage Manager for Enterprise Resource Planning
          Tivoli Storage Manager for Mail
          Tivoli Storage Manager for Space Management
          Tivoli Storage Manager for Storage Area Networks
          Tivoli Storage Manager for System Backup and Recovery
          Tivoli Storage Manager HSM for Windows
          TotalStorage SAN Volume Controller
    IBM WebSphere
       CICS Family
          CICS Transaction Gateway
          CICS Universal Client
          Unified Messaging for WebSphere Voice Response
          WebSphere Application Server
          WebSphere Application Server - Express
          WebSphere Application Server Community Edition
          WebSphere Application Server for z/OS
          WebSphere Application Server Network Deployment
          WebSphere Business Integration Server Express
          WebSphere Business Integration Server Express Plus
          WebSphere Business Integration Server Foundation for z/OS
          WebSphere Business Integration Workbench Entry Edition
          WebSphere Business Integration Workbench Server
          WebSphere Business Modeler Advanced
          WebSphere Business Modeler Basic
          WebSphere Business Modeler Publishing Server
          WebSphere Business Monitor
          WebSphere Commerce - Express
          WebSphere Data Interchange for MultiPlatforms
          WebSphere Data Interchange for z/OS
          WebSphere Enterprise Service Bus
          WebSphere Everyplace Custom Environment
          WebSphere Everyplace Micro Environment
          WebSphere Extended Deployment
          WebSphere InterChange Server
          WebSphere Message Broker for z/OS
          WebSphere Message Broker with Rules and Formatter Extension for Multiplatforms
          WebSphere Message Broker with Rules and Formatter Extension for z/OS
          WebSphere MQ
          WebSphere MQ Everyplace Network Edition
          WebSphere MQ Everyplace Retail Edition
          WebSphere MQ for z/OS
          WebSphere MQ Workflow for Multiplatforms
          WebSphere Partner Gateway - Express
          WebSphere Partner Gateway Advanced Edition
          WebSphere Partner Gateway Enterprise Edition
          WebSphere Remote Server
          WebSphere Studio Application Developer Integration Edition
          WebSphere Studio Application Monitor
          WebSphere Translation Server for Multiplatforms
          WebSphere Voice Response for AIX

Date last modified:    Dec 30, 2014

Contact information

Bård Hakkestad
+46 732 314 303


Middlecon AB

+46 73 2314302

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