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Mobile Product Authentication (MPA) Solution 1

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Sproxil's Mobile Product Authentication Solution provides consumers in developing markets an opportunity to verify the genuineness of their product instantly. In developing markets, where dangerous counterfeit products are more prevalent and market oversight is limited, Sproxil brings a consumer-friendly method to ensure that consumers are not putting their lives at risk by taking fake goods. In addition to providing consumers the ability to text to verify their product, Sproxil also offers a 24/7 consumer support desk that can assist individuals with the verification process and/or escalate on findings of potentially fake drugs. Our solution allows brand owners to monitor the market and purchasing habits of their consumers, and connect them in a way never previously seen in developing markets. Although our solution currently secures only pharmaceutical products, Sproxil's solution is capable of protecting all kinds of tangible goods.

Business information

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  • + Functional details

    Our solution accepts SMS texts and phone calls. Additionally, Sproxil provides their clients with access to an online portal, where they can view market data and analysis and gain greater insight on the purchasing habits of their consumers.

  • + Business problem

    The counterfeit product industry is estimated to be as much as $600 billion/year, which means that legitimate brand owners are losing huge profit from sales. By providing consumers a way to validate the genuineness of their product, consumers are drawn to purchase genuine brands. The solution allows brand owners to get back sales that were lost to counterfeiters by ensuring that customers only buy genuine products.

  • + Return on investment

    Brand owners can increase their profit by getting back sales lost to counterfeiters. Before customers were able to determine the genuineness of their product, they sought cheaper alternatives to medicines, which generally tended to be counterfeit. Now that customers can verify their products, they can avoid the counterfeit products and purchase the genuine brand. This increase in profit comes at a low per-unit cost to the brand owner. The consumer does not pay for the text sent to Sproxil, and thus provides no financial investment. The investment of their time, however, returns assurance that the product is genuine, and their health and livelihood preserved from dangerous fake products.

  • + Competitive advantage

    On the consumer level, we provide two options for verifying the genuineness of their product: SMS text or phone call. For our clients, the brand owners, we provide access to a client portal, which allows them to gain greater insight on their markets. Our solution is protected by a robust, back-end and a highly-trained staff in the U.S.

  • + Industries

    Professional Services Industry
       Business Services

  • + Solution areas

    Cross industry
       Professional Services
          Other

  • + Customer size

    Very Small Business (Less than 50 employees)
    Small Business (50 to 99 employees)
    Midmarket Business (100 to 499 employees)
    Midmarket Business (500 to 1000 employees)
    Large Business (greater than 1000 employees)

  • + Languages supported

    English

  • + Countries/regions available for distribution

Technical information

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  • + Hardware/OS platforms

    Windows XP family
       Desktops and Notebooks (all brands, including ThinkPad/ThinkCentre PCs by Lenovo)
       Other non-IBM servers

  • + Software

    IBM WebSphere
       WebSphere
          IBM ILOG Elixir


Date last modified:    Jun 10, 2013


Contact information

Meliza Mitra
+12098777694

Company

Sproxil, Inc.
1035 Cambridge St.
Suite 21E
Cambridge, MA 02141
United States

+1 209 8777694

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