ID# : 46520

Solution name :

Mobile Product Authentication™ (MPA™) 1

Solution description :

Mobile Product Authentication™ (MPA™) empowers consumers to avoid purchasing counterfeit products simply by using their mobile phones. The award-winning innovation drives revenue and engages consumers at point of sale through brand assurance, fraud protection, and loyalty rewards.

Sproxil’s Mobile Product Authentication™ (MPA™) solution was developed to empower consumers in emerging markets to avoid purchasing counterfeit products simply by using their mobile phones.

Every product protected with MPA bears a special security label with a scratch-off panel that, when removed, reveals a unique, product specific code. Before purchasing a Sproxil-protected product, consumers scratch off the panel and text (SMS) the code for free to Sproxil. Almost instantly, they receive a message verifying if the product is genuine or suspicious. Other verification channels include local call centers, mobile apps, and a web app. 

MPA can be supplemented by value added services such as:

- Cascading Authentication™, a track and trace solution

- Third Party Investigator™ (TPI™) and Stolen Product Investigator™ (SPI™): proactive outreach for obtaining leads for investigatory efforts

-Loyalty programs, including points-based rewards, single purchase rewards, and raffles

- Mobile-based impact surveys

As a part of MPA, Sproxil collects anonymized consumer data to provide businesses with important market insight in a way that previously wasn't possible in cash-based markets.

MPA is endorsed by regulatory bodies in Nigeria and Kenya and protects products in multiple industries around the world, including pharmaceuticals, FMCG, electrical goods, and automotive parts.

Business information

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  • Functional details

    MPA consists of Sproxil’s tamper evident labels and four verification channels: SMS, call center, mobile apps, and web. MPA verifies products at both the consumer level (retail point) and throughout the supply chain. 

    Businesses have access to Sproxil’s proprietary web-based data visualization portal, where they can view market data and analysis, gaining greater insight on their consumers' purchasing habits and supply chain.

    As a part of the technology, businesses can engage with consumers by deploying loyalty programs and communicating company and product information. 

  • Business problem

    Sproxil's MPA solution was originally created to combat the global issue of counterfeiting. We still focus on combating this issue, but we also recognized that MPA could also help businesses connect with consumers in a way that previously was not previously possible in emerging markets. By engaging consumers through the technology of mobile phones, businesses can better discourage counterfeit purchases and tap into strong customer bases.

  • Return on investment

    Businesses can increase revenue and market share by recovering sales lost to counterfeiters and engaging consumers through loyalty programs. These benefits come at a low per-unit cost to businesses. Businesses pay for the text (SMS) sent to Sproxil, so consumers with access to a mobile phone can always verify Sproxil-protected products before purchasing. As a result, consumers are not robbed of legitimate products and brand owners are compensated for the sale. Furthermore, market insights obtained through MPA verifications and impact surveys provide businesses with important information that can improve their product delivery processes and discourage counterfeit product purchases.

  • Competitive advantage

    MPA has been recognized globally for its innovative approach to solving the counterfeiting issue in emerging markets. It was the first technology of its kind in Africa and remains the most widely-adopted solution. MPA provides the most channels to verify products: text (SMS), voice (call center), app (iOS, Android, Blackberry), and web (

    MPA is the first technology of its kind to provide marketing benefits and consumer insights in addition to product security. Through its proprietary web-based data visualization portal and suit of surveying tools, businesses are better equipped to understand and serve their target markets.

    Sproxil is an ISO 27001 and ISO 9001 certified company.

  • Industries

    Professional Services Industry
       Business Services

  • Solution areas

    Cross industry
       Professional Services

  • Customer size

    Very Small Business (Less than 50 employees)
    Small Business (50 to 99 employees)
    Midmarket Business (100 to 499 employees)
    Midmarket Business (500 to 1000 employees)
    Large Business (greater than 1000 employees)

  • Languages supported


  • Countries/regions available for distribution

Technical information

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  • Hardware/OS platforms

    Windows XP family
       Desktops and Notebooks (all brands, including ThinkPad/ThinkCentre PCs by Lenovo)
       Other non-IBM servers
       IBM Cloud

  • Software

    IBM WebSphere
          IBM ILOG Elixir

  • Storage devices

    Data Retention Storage Systems
       IBM System Storage DR450

Date last modified:    Jul 13, 2015

Contact information

Meliza Mitra


Sproxil, Inc.
52R Roland St.
Boston, MA 02129
United States

+1 209 8777694

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