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Emotion Video Analytics 1.0

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Emotion Video Analytics (EVA) uses Facial Imaging to passively record human emotions from facial expressions. It can be applied to accurately measure consumer response to marketing stimuli online or on mobile devices as a robust, repeatable method that : - Overcomes issues of direct and intrusive questioning - Offers consistent response across cultures - Is accessible across both online and offline platforms - Evaluates video (e.g.TV commercials) or static (e.g. Press Ads, Logos) stimuli The break-through technology allows marketers to identify and measure emotional impact triggered by products and brand messages at a scale and economy previously not possible. Emotion video analytics enables businesses to develop more engaging products, enhance the usability experience and launch more effective campaigns at faster rates and less cost through : - Improved understanding of consumer emotions and the subconscious - Access to emotion metrics that are far more precise than surveys - Affordable technology that is easy to deploy

Business information

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  • + Functional details

    Emotion Video Analytics provides the processing, aggregation, and interpretation of emotion response data extracted from webcam or video streams, and can be deployed in home, office or group settings. It can be used both offline and online. • Simple and easy to perform using normal video/webcam equipment • No questions asked, completely passive • Directly measures instantaneous emotional reaction Sophisticated algorithms capture hundreds of measurements points tracking 43 facial muscles in real-time in demanding natural environments providing : • Global Reach In Home Environments • Opt-in, video based, emotion profiling • Requires no dedicated lab or expert personnel

  • + Business opportunity

    Emotions hold the key to marketing performance. Recent advertising research shows that emotionally based marketing campaigns outperform rationally based campaigns on every single metric, including sales, penetration and price sensitivity. As consumers respond to value propositions, products and messages, the brain instinctively reacts to each of these exposures by referencing emotional memories triggered in response to those events. - Consumers respond to products and messages at an emotional level. - Emotions drive brand, product and financial performance. - Emotions are the key to build loyalty and credibility. Using emotion video analytics to revolutionize the marketing process enables businesses to develop more engaging products, enhance the usability experience and launch more effective campaigns at faster rates and less cost through : - Improved understanding of consumer emotions and the subconscious - Access to emotion metrics that are far more precise than surveys - Affordable technology that is easy to deploy Until now, it has been almost impossible to link emotion measurement and analytics in a scalable way that can be put into a daily business practice. Through our office in Lausanne, Switzerland, we can help clients revitalize marketing and product development processes through advanced emotion video analytics, from product and message development, to advertising effectiveness and follow-up. By understanding customer emotions through technology that deciphers and decodes facial expressions, tomorrow’s leaders have access to emotional intelligence and data that will help them maintain their edge.

  • + Competitive advantage

    Emotion Video Analytics enables businesses to develop more engaging products, enhance the usability experience and launch more effective campaigns at faster rates and less cost through : - Improved understanding of consumer emotions and the subconscious. - Access to emotion metrics that are far more precise than surveys. - Affordable technology that is easy to deploy. More than just a market research tool, nViso EVA is far more direct, scalable and automatic than other methods. It’s direct because it doesn’t rely on people trying to rate their feelings or describe their emotions in words – or discuss feelings they may not have been even aware of. No special questions are required and results are intuitive. What’s more, nViso EVA is designed to work with other research methods, not to replace them.

  • + Industries

    Computer Services Industry
    Media & Entertainment Industry

  • + Solution areas

    Cross industry
       Business Intelligence
          Data Mining
       Customer Relationship Management
          Marketing and Customer Intelligence
       e-Business/e-Commerce
          Internet Services
       Professional Services
       Science and Technology

  • + Customer size

    Small Business (50 to 99 employees)
    Midmarket Business (100 to 499 employees)
    Midmarket Business (500 to 1000 employees)
    Large Business (greater than 1000 employees)

  • + Languages supported

    English
    French
    German
    Italian

  • + Countries/regions available for distribution

Technical information

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  • + Hardware/OS platforms

    Windows Server 2008 (inclusive)
       IBM Systems: System x

  • + Software

    IBM Information Management
       SPSS
          SPSS Statistics Base


Date last modified:    Jul 1, 2013


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Contact information

Tim Llewellynn
+41 21 693 85 11

Company

nViso SA
PSE-D
Site EPFL
Lausanne, Vaud 1015
Switzerland

+41 21 6938511

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