Show all | Hide all
Show all | Hide all
Emotion Video Analytics provides the processing, aggregation, and interpretation of emotion response data extracted from webcam or video streams, and can be deployed in home, office or group settings. It can be used both offline and online. • Simple and easy to perform using normal video/webcam equipment • No questions asked, completely passive • Directly measures instantaneous emotional reaction Sophisticated algorithms capture hundreds of measurements points tracking 43 facial muscles in real-time in demanding natural environments providing : • Global Reach In Home Environments • Opt-in, video based, emotion profiling • Requires no dedicated lab or expert personnel
Emotions hold the key to marketing performance. Recent advertising research shows that emotionally based marketing campaigns outperform rationally based campaigns on every single metric, including sales, penetration and price sensitivity. As consumers respond to value propositions, products and messages, the brain instinctively reacts to each of these exposures by referencing emotional memories triggered in response to those events. - Consumers respond to products and messages at an emotional level. - Emotions drive brand, product and financial performance. - Emotions are the key to build loyalty and credibility. Using emotion video analytics to revolutionize the marketing process enables businesses to develop more engaging products, enhance the usability experience and launch more effective campaigns at faster rates and less cost through : - Improved understanding of consumer emotions and the subconscious - Access to emotion metrics that are far more precise than surveys - Affordable technology that is easy to deploy Until now, it has been almost impossible to link emotion measurement and analytics in a scalable way that can be put into a daily business practice. Through our office in Lausanne, Switzerland, we can help clients revitalize marketing and product development processes through advanced emotion video analytics, from product and message development, to advertising effectiveness and follow-up. By understanding customer emotions through technology that deciphers and decodes facial expressions, tomorrow’s leaders have access to emotional intelligence and data that will help them maintain their edge.
Emotion Video Analytics enables businesses to develop more engaging products, enhance the usability experience and launch more effective campaigns at faster rates and less cost through : - Improved understanding of consumer emotions and the subconscious. - Access to emotion metrics that are far more precise than surveys. - Affordable technology that is easy to deploy. More than just a market research tool, nViso EVA is far more direct, scalable and automatic than other methods. It’s direct because it doesn’t rely on people trying to rate their feelings or describe their emotions in words – or discuss feelings they may not have been even aware of. No special questions are required and results are intuitive. What’s more, nViso EVA is designed to work with other research methods, not to replace them.
Computer Services Industry
Media & Entertainment Industry
Customer Relationship Management
Marketing and Customer Intelligence
Science and Technology
Small Business (50 to 99 employees)
Midmarket Business (100 to 499 employees)
Midmarket Business (500 to 1000 employees)
Large Business (greater than 1000 employees)
Countries/regions available for distribution
Date last modified: Jul 1, 2013