An end-to-end solution for rich media ingestion, processing, management and delivery, Genus Media Upshot provides complete digital asset lifecycle management capabilities. The seamless integration between Genus Media Upshot and IBM Enterprise Content Management (ECM) and Web Content Manager (WCM) makes rich media as easy to manage and distribute as any other asset—without intervention from IT or use of separate media applications. With its Store Once, Delivery Anywhere capability, Genus Media Upshot supports delivery of rich media across multiple channels. Genus Media Upshot is built on the foundation of IBM ECM, providing a highly scalable, secure platform for global asset management. Tight integration with WebSphere Portal, IBM WCM and IBM Connections provides ubiquitous access to content with embedded, inline experiences for content contributors and consumers. As part of Genus Technologies’ Social Business Solutions Suite, Media Upshot brings collaboration and sharing to the management of rich media assets, including a YouTube Experience that allows users to upload and view videos in a familiar channel view.

Business information

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  • Functional details

    Genus Media Upshot offers comprehensive web services-based rich media capabilities. Ingestion/capture –Media admin web app with bulk metadata assignment; watched folders for bulk imports, import XML/CSV metadata, in-line media upload in IBM Connections and IBM Web Content authoring Processing – video/audio transcoding with broad source format support, image transformation for multi-channel delivery ready asset renditions, automated video/audio provisioning to streaming servers and/or CDN Management –ECM foundation for scalability and security, full ECM taxonomy/metadata support, foldering Delivery – Embedded inline viewing experience with eReader document experience. In-line WCM authoring

  • Business problem

    Genus Media Upshot transforms difficult rich media management into a user friendly, intuitive, and socially rich experience. It eliminates the need to continually download files, reduces the need to repeatedly involve IT resources, and provides a mechanism for storing, managing, delivering, sharing, and collaborating on rich media assets across geographic and platform boundaries.

  • Business opportunity

    Retail organizations face significant challenges managing and delivering digital assets as part of their overall brand messaging. Genus Media Upshot provides a unified repository, letting retailers consolidate multiple disparate repositories and file shares. Collaboration with internal and external creative partners is streamlined with secure sharing of briefs, concepts and campaign assets. Media Upshot offers broad multi-channel digital asset delivery capability that allows brand and marketing teams to quickly deploy assets to web, mobile, social and other channels. Media-enabled business processes are becoming more prevalent; insurance and transportation/distribution companies are using video to support claims processing, mitigate risk and demonstrate compliance. Media Upshot simplifies the distributed capture of video and images to support these critical business processes. Genus Media Upshot also helps geographically dispersed companies communicate to their staff quickly and easily. Executive management can now broadcast messages, record video directly from their webcams, and post it for staff across the globe. Employees can now post videos and images to illustrate effective business processes, methods and techniques. his gives employees at other sites the chance to learn best practices from anywhere in the world. Media Upshot also aids companies in capturing and retaining tacit knowledge of senior employees. Employees nearing retirement can post videos, images, presentations, and documents with commentary for replacement staff, allowing future employees to on-board faster and more effectively.

  • Return on investment

    Genus Media Upshot provides a tangible ROI by helping ensure communication and messaging consistency across the organization; marketing teams have access to approved, on-message content to build brand value. Secure digital asset sharing with external creative partners accelerates campaign development and approval. Internal operations are also streamlined; increased collaboration and sharing leads to higher productivity, more frequent and effective sharing of tacit knowledge, and more cohesion across the organization. Media Upshot Store Once, Delivery Anywhere capability saves time and money by reducing file search time, download time, and duplicative efforts.

  • Competitive advantage

    Genus Media Upshot offers Store Once, Deliver Anywhere capability. Simply store a rich media file in one repository and simultaneously deliver that file through multiple channels, including intranet, internet, and portal locations. Product-level integrations with IBM Connections, Websphere Portal, IBM Web Content Management (WCM) and IBM ECM lets companies fully leverage their existing software investments. Genus Media Upshot supports social business initiatives with broad content contribution and placement capabilities across leading corporate and public social platforms. Genus offers several specific Media Upshot solutions based on business needs and current IT structure including: YouTube Experience, Brand Management, DAM for Publishing, Digital Library, Corporate Training, HR Onboarding, and Townhall Meetings.

  • Industries

    Banking Industry
    Government, State/Provincial/Local Industry
    Healthcare Industry
    Insurance Industry
    Retail Industry

  • Solution areas

    Cross industry
       Digital Media
          Distribute Digital Media
          Manage Digital Media
       Document Management
          Document Imaging
          Document Management/Processing
       Human Capital Management
          Knowledge & Collaboration

  • Customer size

    Small Business (50 to 99 employees)
    Midmarket Business (100 to 499 employees)
    Midmarket Business (500 to 1000 employees)
    Large Business (greater than 1000 employees)

  • Languages supported

    Spanish; Castilian

  • Countries/regions available for distribution

    Canada , United States

Technical information

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  • Hardware/OS platforms

    AIX 5.2
       IBM Systems: Power
    AIX 5.3
       IBM Systems: Power
    IBM i (i5 formerly i5/OS V5)
       IBM Systems: Power
    AIX 7.1
       IBM Systems: Power

  • Services

    IBM Information Lifecycle Management Services
    e-business Services
    Education & Training
    Hardware & Software Support Services
    Infrastructure Solutions: Internet Technologies
    Infrastructure Solutions: Business Intelligence & Data Warehousing
    Infrastructure Solutions: Systems Management & IT Optimization
    Infrastructure Solutions: Digital Media
    Services: Application Implementation
    Services: Application Management
    Services: Custom Application Development
    Services: Integration
    Site & Connectivity Services
    Small & Medium Business Solutions

  • Software

    IBM Information Management
       FileNet Product Family
          FileNet Content Manager
          FileNet Content Manager Collaboration Edition
          FileNet Content Manager Starter Pack
    IBM Lotus
       Collaboration Solutions
          IBM Connections Content Manager
          IBM Connections Suite
       Exceptional Digital Experience
          IBM Customer Experience Suite
          IBM Employee Experience Suite
          IBM Web Content Manager
          WebSphere Portal Express
       Social Software
          IBM Connections
          IBM Connections Hypervisor Edition
    IBM Other
       Enterprise Content Management
          Content Manager
          Content Manager Enterprise Edition
          Content Manager for iSeries
          Content Manager OnDemand for Multiplatforms
          Content Manager Starter Pack
    IBM WebSphere
          WebSphere Application Server
          WebSphere Application Server - Express
          WebSphere Application Server Network Deployment

  • Storage devices

    Data Retention Storage Systems
       IBM System Storage DR450
       IBM System Storage DR550
    Disk Storage Systems
       IBM System Storage DS300/DS400
       IBM System Storage DS4000 family (formerly FAStT)
       IBM System Storage DS6000 family
       IBM System Storage Enterprise Storage Server (ESS)
    IBM System Storage Area Networks (hardware)
    IBM System Storage SAN File System
    IBM System Storage SAN Volume Controller
    IBM System Storage Tape Storage Systems
       IBM System Storage LTO Tape
       IBM System Storage TS1120 Tape
       IBM System Storage Virtual Tape Server

Date last modified:    Jan 21, 2016

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Contact information

Kyle Brown


Genus Technologies LLC
520 Nicollet Mall, Suite 900
Minneapolis, MN 55402
United States

+1 612 3618400

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