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LaneHawk™ - Visual Scanner for Preventing BOB Loss

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LaneHawk™ by Evolution Robotics Retail is a powerful loss prevention solution for grocery and other consumer packaged goods retailers that helps turn bottom-of-basket (BOB) losses into profits. LaneHawk utilizes its patented ViPR® - Visual Pattern Recognition - technology to detect and recognize BOB items, send their respective UPC info to the POS, and include the items as part of the transaction, all in real time.

LaneHawk consists of a lighting-and-camera unit (LCU), which captures images of BOB items, and a back office server, where images and data are processed and objects are recognized. The server is connected to the POS via Ethernet. LaneHawk has been ruggedly designed to work in the demanding retail checkout environment. The LaneHawk components are mounted on the inside of the lane so they do not interrupt customer throughput.

LaneHawk's integration with the POS enables BOB item recognition, loss prevention, and increased checkout productivity, and is what gives LaneHawk a distinct competitive advantage over any other BOB solution. LaneHawk can be integrated with any POS system that has some form of VGA display. Enhanced interfaces exist for IBM's 4690™ operating system, for both SureVision and SureTouch user interfaces.

Evolution Robotics and IBM are working on several joint customers for both LaneHawk pilots and deployments. Please feel free to contact us for more information.

Business information

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  • + Functional details

    LaneHawk functions like a visual scanner:

    • Image capture: The LCU is continuously monitoring for BOB items in the lane. When motion is detected, the LCU captures images, extracts features, and sends them to the back office server.
    • Item recognition: The features are matched against images stored in the LaneHawk Image Database. If a match is made, the UPC is sent to the POS via XML.
    • Item transaction: When BOB items are recognized, they are added to a "BOB List" on the POS. The cashier cannot tender the transaction until the BOB items have been addressed (e.g., adding, deleting, or changing quantity), ensuring that BOB items are included in the transaction.

  • + Business problem

    BOB loss is conservatively estimated at $10 per day per lane, or around 0.1% of sales. This is $30,000-50,000 per year for a typical large grocery store, or >$100 million per year for a large Tier I grocer.

    Also, cashiers and customers are frequently physically handling BOB items, causing delays in checkout and exposing them to lifting injuries.

    Prior efforts to stop BOB loss (e.g., training, etc.) have been unsuccessful.

  • + Business opportunity

    LaneHawk is an integrated hardware and software solution that is installed in the checkout lane of any packaged goods retailer. This includes grocery, discount, and mass merchant chains.

    Several business opportunities exist:

    • Hardware and software resale
    • Hardware installation, maintenance and support
    • Consulting services for BOB loss analysis, BOB item planning, and productivity analysis/improvement

  • + Return on investment

    At a conservative $10 per day per lane BOB loss reduction, a typical large grocery store could save $30,000-50,000 per year. The cost to install LaneHawk ranges between $1,700-$3,000 per lane up front (hardware, software, installation, SW integration), plus $300-400 per lane in annual maintenance (hardware, software, database maintenance).

    This results in typical payback of less than 12 months: 1st-year ROI of 75-100%.

    These figures do not include productivity benefits or Workers' Comp savings, which are still being quantified.

  • + Competitive advantage

    LaneHawk's main advantage is its ability to recognize a BOB item, and ring it up on the POS. Other efforts to reduce BOB loss (process changes, training, lane redesign, video, mirrors, stickers, and infrared sensors) may have initial benefits, but are not sustainable, because at best these solutions can only detect the presence of something, not actually recognize it and make it part of the transaction.

    No other solution can aid the cashier and customer in reducing the number of items they need to physically lift and manually scan. This can save 10-40 seconds per item, as well as potentially reduce Workers' Comp claims from lifting-related incidents.

    Item-level RFID could be a viable alternative, but current hurdles (e.g., tag and reader cost, ability to work with liquids, metals) and high tag costs compared to the low margin in the grocery and mass market, make RFID unlikely to compete with LaneHawk in the near to mid term.

  • + Industries

    Retail Industry
       Retail - Food Services
       Retail - Mass Merchants

  • + Solution areas

       Customer Service
       Self- Service solutions
          Point of Sale
       Store Operations
    Cross industry
       Business Intelligence
          Fraud Management
       Business Process Management and Integration
          Production/Ops and Logistics
          Security and Disaster Recovery
       Computer Services
       Customer Relationship Management
          Sales Productivity
       Surveillance and security
          Safety, Security and Privacy
          Security systems and operations

  • + Customer size

    Midmarket Business (500 to 1000 employees)
    Large Business (greater than 1000 employees)

  • + Languages supported


  • + Countries/regions available for distribution

    Canada , Mexico , United States


    France , Germany , United Kingdom

Technical information

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  • + Hardware/OS platforms

       Other non-IBM servers
       Dell servers
       System x
    Other Linux family
       Hewlett-Packard servers (incl. Compaq)
       Dell servers
       System x
    Windows Server 2003
       Hewlett-Packard servers (incl. Compaq)
       Dell servers
       System x
       Hewlett-Packard servers (incl. Compaq)
       Dell servers
       System x

  • + Services

    Custom Systems Integration Services
    Hardware & Software Support Services
    Industry Leadership Solutions

  • + Software

    IBM WebSphere
          WebSphere Application Server

Date last modified:    Feb 28, 2013


Contact information

Colleen Lindsey


Evolution Robotics Retail, Inc.
433 N. Fair Oaks Avenue
Pasadena, CA 91103
United States


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