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The rapidly emerging cloud marketplace gives communications service providers (CSPs) an unprecedented opportunity to attract new customers, grow revenues and boost profitability. To succeed, CSPs need to offer a wide — and continuously evolving — portfolio of cloud-based services. They need to deliver a consistent and convenient user experience. And they need to act quickly, staking the largest claim possible in the face of intense competition. This is a serious challenge. Complexity is pervasive in the cloud. It stems from the variety of available services, delivery mechanisms, target markets and business models. On the technical side, there are considerable demands for systems integration coupled with a lack of standards, intuitive tools and available talent. Trying to accomplish everything in-house sets the stage for failure with CSPs offering too few services, getting to market too slowly and not being able to maintain services efficiently. IBM and Parallels offer a better way. Together, these leaders in cloud technologies provide a comprehensive, seamlessly integrated solution that allows CSPs to enter the cloud market quickly and confidently, offering more services with greater overall efficiency.
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Functional details
The solution from IBM and Parallels delivers everything CSPs need to amplify their presence in the cloud marketplace, reduce the cost of retaining customers, quickly deploy and promote proven revenue-generating services, and effectively differentiate from competitors. It combines the innovative Parallels Automation software platform with a groundbreaking array of cloud software, managed cloud offerings and network infrastructure from IBM. Both organizations also bring unmatched expertise in complex systems integration and program management.
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Business problem
The real power of PA comes from the Application Packaging Standard (APS), a set of specifications and standardized technologies that covers provisioning, management and integration of cloud-based services and applications. This open mechanism covers the entire lifecycle of services and applications. It effectively allows CSPs to quickly integrate any application or service that meets the standard and offer it to customers. T
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Business opportunity
Parallels Automation (PA) centralizes/automates the activities required to select, launch and maintain new cloud services, including customer mgmt, resource mgmt, billing, collections, customer service and operational monitoring. The platform is scalable up to millions of accounts, customizable and brand-able at every level, and easily integrated into a CSP’s existing IT infrastructure. In fact, thousands of CSPs are already using the PA platform to reach more than 50 million SMB customers with shared hosting, virtual private hosting, dedicated hosting, domain registration and many more custom applications. The PA platform includes two major components. The first is the Parallels Operations Automation (POA), which is an operations support system (OSS) that provides fully automated provisioning and de-provisioning of cloud services, complete operations management and delegated cross-platform management of virtual infrastructure. The second component is Parallels Business Automation (PBA), a business support system (BSS) that enables multi-tier resource usage accounting and billing. CSPs can use the PBA to handle ordering, upselling, marketing, service management, billing, fraud management and payment collection. It offers a multi-tiered, multi-tenant approach with multi-level self-service panels. These extremely user-friendly control panels are one of the most attractive elements of the PA platform. On the back end, there are dedicated control panels for CSP administrators (to manage infrastructure, customers and resellers, and products) and for resellers (to manage resources, customers and product customization).
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Return on investment
• Speed to market. The solution from Parallels and IBM empowers CSPs to enter the cloud services market with a comprehensive offering quickly, then continue to launch new applications regularly to keep the portfolio fresh. • Operational efficiency. With a single platform that automates the tasks required to offer cloud-based services in a seamlessly integrated way. • Faster monetization. CSPs can load up thousands of ready-made cloud applications and services from the APS and IBM ecosystems to meet the widest possible range of SMB needs and move quickly to monetize these offerings and increase revenues.
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Competitive advantage
• Speed to market. The solution from Parallels and IBM empowers CSPs to enter the cloud services market with a comprehensive offering quickly, then continue to launch new applications regularly to keep the portfolio fresh and increase stickiness with end users. • Operational efficiency. With a single platform that automates the tasks required to offer cloud-based services in a seamlessly integrated way, this solution helps CSPs overcome the challenges of complexity, achieve rapid transformation and develop the business efficiently. • Faster monetization. CSPs can load up thousands of ready-made cloud applications and services from the APS and IBM ecosystems to meet the widest possible range of SMB needs and move quickly to monetize these offerings and increase revenues.
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Industries
Telecommunications Industry
Telecommunications
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Solution areas
Telecommunications
Internet Data Center
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Customer size
Very Small Business (Less than 50 employees)
Small Business (50 to 99 employees)
Midmarket Business (100 to 499 employees)
Midmarket Business (500 to 1000 employees)
Large Business (greater than 1000 employees)
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Languages supported
Arabic
Bulgarian
Chinese (Simplified)
Chinese (Traditional)
Croatian
Czech
Danish
Dutch
English
Estonian
Finnish
French
German
Greek, Modern
Hebrew
Hungarian
Italian
Japanese
Korean
Latvian
Lithuanian
Norwegian
Polish
Portuguese
Portuguese (Brazil)
Romanian
Russian
Serbian
Slovak
Slovenian
Spanish; Castilian
Swedish
Thai
Turkish
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Countries/regions available for distribution
Africa
Algeria , Angola , Benin , Botswana , Bouvet Island , Burkina Faso , Burundi , Cameroon , Cape Verde , Central African Republic , Chad , Comoros , Congo , Congo, The Democratic Republic of the , Côte d'Ivoire , Djibouti , Equatorial Guinea , Eritrea , Ethiopia , Gabon , Gambia , Ghana , Guinea , Guinea-Bissau , Kenya , Lesotho , Liberia , Madagascar , Malawi , Mali , Mauritania , Mauritius , Mayotte , Morocco , Mozambique , Namibia , Niger , Nigeria , Rwanda , Réunion , Senegal , Seychelles , Sierra Leone , Somalia , South Africa , Swaziland , São Tome and Principe , Tanzania, United Republic of , Togo , Tunisia , Uganda , Western Sahara , Zambia , Zimbabwe
Americas
Anguilla , Antigua and Barbuda , Argentina , Aruba , Bahamas , Barbados , Belize , Bermuda , Bolivia , Brazil , Canada , Cayman Islands , Chile , Colombia , Costa Rica , Dominica , Dominican Republic , Ecuador , El Salvador , Falkland Islands (Malvinas) , French Guiana , Greenland , Grenada , Guadeloupe , Guatemala , Guyana , Haiti , Honduras , Jamaica , Martinique , Mexico , Montserrat , Netherlands Antilles , Nicaragua , Panama , Paraguay , Peru , Puerto Rico , Saint Kitts and Nevis , Saint Lucia , Saint Pierre and Miquelon , Saint Vincent and the Grenadines , South Georgia and the South Sandwich Islands , Suriname , Trinidad and Tobago , Turks and Caicos Islands , United States , Uruguay , Venezuela , Virgin Islands, British , Virgin Islands, U.S.
Asia Pacific
American Samoa , Australia , Azerbaijan , Bangladesh , Bhutan , British Indian Ocean Territory , Brunei Darussalam , Cambodia , China , Christmas Island , Cocos (Keeling) Islands , Cook Islands , Fiji , French Polynesia , Guam , Hong Kong S.A.R. of China , India , Indonesia , Japan , Kazakhstan , Kiribati , Korea, Republic of , Kyrgyzstan , Lao People's Democratic Republic , Macao S.A.R. of China , Malaysia , Marshall Islands , Micronesia, Federated States of , Mongolia , Myanmar , Nepal , New Caledonia , New Zealand , Norfolk Island , Northern Mariana Islands , Palau , Papua New Guinea , Philippines , Samoa , Singapore , Sri Lanka , Taiwan , Tajikistan , Thailand , Timor-Leste , Turkmenistan , Viet Nam
Europe
Åland Islands , Albania , Andorra , Armenia , Austria , Belarus , Belgium , Bosnia and Herzegovina , Bulgaria , Croatia , Cyprus , Czech Republic , Denmark , Estonia , Faroe Islands , Finland , France , Georgia , Germany , Gibraltar , Greece , Holy See (Vatican City State) , Hungary , Iceland , Ireland , Italy , Latvia , Liechtenstein , Lithuania , Luxembourg , Macedonia, The former Yugoslav Republic of , Malta , Moldova, Republic of , Monaco , Montenegro , Netherlands , Norway , Poland , Portugal , Romania , Russian Federation , San Marino , Serbia , Slovakia , Slovenia , Spain , Svalbard and Jan Mayen , Sweden , Switzerland , Turkey , Ukraine , United Kingdom , Uzbekistan
Middle East
Afghanistan , Bahrain , Egypt , Iraq , Israel , Jordan , Kuwait , Lebanon , Oman , Pakistan , Palestinian Territory, Occupied , Qatar , Saudi Arabia , United Arab Emirates , Yemen
Other
Antarctica , French Southern Territories , Heard Island and McDonald Islands , Maldives , Nauru , Niue , Pitcairn , Saint Helena , Solomon Islands , Tokelau , Tonga , Tuvalu , United States Minor Outlying Islands , Vanuatu , Wallis and Futuna
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