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PriceLenz : maximize revenue through informed strategic decision-making, marketing precision and sales optimization v.2.2

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With PriceLenz, businesses can now easily leverage their revenue opportunities with informed strategic decision-making support and actionable marketing and sales optimization.

Businesses can move from the experience-based marketing and sales to a more sophisticated level of science-based decision making.

They can gain additional revenue by using a variety of strategies, from scientifically targeting customers, through to price fine-tuning during sales.

Marketing managers can calculate campaign cost and performance (ROI), and optimize their tactics through predictive analytics.

Salespeople can identify the optimal sales price that will maximize revenue for specific products or services, as well as the probability of the customer accepting the optimal price, or any other price or discount the salesperson wants to offer.

PriceLenz is intuitive and easy to use, and costs a fraction of traditional solutions, thus making it affordable and accessible by practically every business. It requires no investment in hardware or software. And with the integrated expertise of PriceLenz, organizations can achieve greater agility, increased efficiency, improved simplicity and enhanced control.

By combining the power of analytics and optimization, the accessibility of mobile, the flexibility of the cloud and its cost-effectiveness, PriceLenz is an invaluable revenue maximization solution that businesses won’t stop using once they’ve tried it.

Business information

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  • + Functional details


    • provides immediate insight into revenue opportunities
    • identifies revenue leakage per product
    • calculates revenue potential per product and customer
    • calculates marketing campaign costs and performance (ROI)
    • calculates the optimal sales price and discount
    • calculates the revenue surplus and probability of making the sale at a given price

    PriceLenz focuses on actionable optimization, to realize revenue opportunities to the fullest. Executives can take better strategic decisions, marketers can target customers more precisely, and sales professionals can quickly fine-tune offers effectively and confidently.

  • + Business problem

    Levering past sales data, the sophisticated algorithms of PriceLenz, can help businesses gain in-depth visibility about revenue leakage and revenue opportunities.

    PriceLenz helps businesses to increase marketing efficiency by better targeting customers, and boost revenues from sales by empowering sales people sell more confidently, supported by the actionable information and guidance of PriceLenz


  • + Business opportunity

    By making revenue boosting software available and affordable, any company large or small can quickly and easily exploit revenue opportunities and boost their top line results. PriceLenz can be applied in several industry sectors, such as:

    • banking / financial services
    • insurance
    • telecommunications
    • healthcare
    • wholesale
    • retail
    • energy and utilities

    Hosted in the cloud, PriceLenz can offer the ultimate flexibility and value. Businesses do not need to invest in any hardware, nor employ integrators to set up the system and they can get started with a revenue potential health check. Once sales information has been analyzed by the system, PriceLenz -with its advanced optimization algorithms- can immediately uncover revenue leakage as well as revenue potential opportunities. PriceLenz is user-friendly and intuitive, so that it can be used immediately.

    PriceLenz is also a very efficient tool for revenue maximization in e-commerce / online sales. It automatically detects market changing conditions, and optimally adjusts each quoted price on the overall customer behavior and demand.

  • + Return on investment

    The required investment is very low with respect to the return. PriceLenz, being a pure cloud-based solution, requires no investment in hardware or software. Of course is can be optionally acquired as an appliance or as a virtual appliance, to be installed on a private cloud infrastructure (e.g. IBM PureSystems). For a company with a turnover of 1 billion, if the revenue is improved by only 2%, the actual benefit will be 20 million for every year! The cost of PriceLenz is a small fraction of that amount.

  • + Competitive advantage

    • High-value, strategic decision-making support
    • Easy-to-use and intuitive interface
    • Cloud-based (private or public or hybrid)
    • iPhone support (more mobile devices on the way)
    • Very affordable, subscription-based licensing
    • No investment in hardware and software required
    • Takes advantage of the built-in expertise of IBM PureSystems

    PriceLenz can optimize critical business functions and help companies achieve sustainable growth.

    In contrast to the existing high-end and very expensive price optimization solutions for large companies with huge budgets, PriceLenz is a subscription-based service (SaaS) offered over the cloud and addresses any size of customer, incl. middle-sized companies. It can of course cover large and very large organizations. On and off-premise deployment are available.

  • + Industries

    Banking Industry
    Computer Services Industry
    Energy & Utilities Industry
    Financial Markets Industry
    Healthcare Industry
    Industrial Products Industry
    Insurance Industry
    Life Sciences Industry
    Media & Entertainment Industry
    Professional Services Industry
    Retail Industry
    Telecommunications Industry
    Wholesale Distribution & Services Industry

  • + Solution areas

    Energy and Utilities
    Financial Markets
    Financial Services/Banking
       Customer Insight
       Customer sales & service
       Internet Banking
       Marketing insights & analytics
       Product Manufacturing
       Service to Sales (Front Office)
    Healthcare and Pharmaceutical
       Patient Care and Services
    Life Sciences
    Media and Entertainment
       Business Transformation
       Customer Service
       Sales Management
       Service Management
    Wholesale Distribution
    Cross industry
       Business Intelligence
          Financial Analysis
          Sales Analysis
       Customer Relationship Management
          Sales Productivity
          Internet Selling: Business to Business
          Internet Selling: Business to Consumer
       On Demand Operating Environment
          Flexible Financial & Delivery Offerings
       Product Lifecycle Management
       Professional Services
          Billing management and services
       Supply Chain Management
          Business -to- Business Sell Side

  • + Customer size

    Small Business (50 to 99 employees)
    Midmarket Business (100 to 499 employees)
    Midmarket Business (500 to 1000 employees)
    Large Business (greater than 1000 employees)

  • + Languages supported


  • + Countries/regions available for distribution

  • + Solution collateral

    Name Date Categories
    Jul 18, 2012 IBM Case Study
    Jun 19, 2012 Education
    Sales Kits
    Value Proposition
    Jun 22, 2012 News/Marketing
    Fact Sheet
    Sales Kits
    Platform Summary
    Value Proposition
    Aug 7, 2013 Education
    Fact Sheet
    Sales Kits
    Value Proposition
    Jul 18, 2012 IBM Case Study
    Jul 30, 2012 IBM Case Study
    Jun 22, 2013 Video demonstration
    IBM Case Study
    Jun 22, 2013 Video demonstration
    Sales Kits
    Value Proposition
    IBM Case Study

Technical information

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  • + Hardware/OS platforms

       System x

  • + Services

    Business Solutions: Strategy & Change
    e-business Services
    Professional Services

  • + Software

    IBM Information Management
       Information Management
          DB2 for Linux, UNIX and Windows
          SPSS Statistics Professional
    IBM WebSphere
          WebSphere Application Server

Date last modified:    Aug 8, 2013


Contact information

+352 27 845 510


OneTree Solutions S.A.
Airport Center
5 Heienhaff
Senningerberg, Luxembourg 1736

+352 27 845510

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