SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market. The company uniquely places the individual at the center of its solution—helping businesses transform the customer experience and enable highly personalized interactions that drive customer excellence and loyalty throughout the entire customer lifecycle.

SugarCRM delivers a fully transformed, personalized user experience that is immersive, engaging and intuitive. Sugar fuses the straightforward simplicity, mobility and social aspects of a consumer app with the business process optimization of conventional CRM. Recognized by leading market analysts as a CRM visionary and innovator, Sugar is deployed by more than 1.5M individuals in over 120 countries and 26 languages.


Business information

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  • Functional details

    SugarCRM is an intuitive, easy-to-use customer relationship management (CRM) system for sales force automation, customer service and support automation, and marketing campaign management.

    SugarCRM provides a single, current source of customer information for sales, marketing, and support.

    SugarCRM's open platform is easy to configure and integrate with other applications and data sources to meet changing needs.

    SugarCRM supports a mobile workforce with complete application access via mobile devices.

  • Business opportunity

    SugarCRM's flexible deployment model helps IBM® customers and partners leverage their investment in IBM technology. From software support for IBM ExperienceOne / Smarter Commerce, IBM Notes®, IBM Connections Cloud, CastIron, Cognos® and Watson, to hardware support for i, p, x and z/Linux® deployments as well as SoftLayer, with support within IBM GBS, SugarCRM is one of the best CRM choices for an IBM® environment.


  • Competitive advantage

    Sugar helps you make personal, one-to-one connections with every customer. With Sugar, your entire organization can build better customer relationships that set you apart from your competitors, grow sales, improve satisfaction, and drive more effective marketing campaigns.

    Sugar puts your individual needs first, unlike traditional CRM systems that focus on tracking and managing sales by using a “one size fits all” approach. Our innovative user-focused design, Sugar UX™, is simple, engaging, and consistent whether you’re at your desk or on a mobile device. Sugar UX’s contextual intelligence helps you discover new customer insights, collaborate more effectively, and make better, faster decisions.

    Unlike other CRM systems, Sugar has full integrations with IBM Smart Commerce / ExperienceOne, IBM Collaboration Solutions, IBM Analytics, and IBM Infrastructure.

  • Industries

    Banking Industry
    Cross Industry
    Financial Markets Industry
    Insurance Industry
    Professional Services Industry

  • Solution areas

    Financial Services/Banking
       Automated Solutions
          Point of Sales
       Customer Insight
       Customer sales & service
       Service to Sales (Front Office)
    Cross industry
       Customer Relationship Management
          Contact Center Optimization
          Field Services Effectiveness
          Marketing and Customer Intelligence
          Sales Productivity

  • Customer size

    Very Small Business (Less than 50 employees)
    Small Business (50 to 99 employees)
    Midmarket Business (100 to 499 employees)
    Midmarket Business (500 to 1000 employees)
    Large Business (greater than 1000 employees)

  • Languages supported

    Chinese (Simplified)
    Spanish; Castilian

  • Countries/regions available for distribution

  • Solution collateral

    Name Date Categories
    Dec 4, 2014 News/Marketing
    Value Proposition
    Dec 4, 2014 IBM Case Study
    Dec 4, 2014 News/Marketing
    Fact Sheet
    Value Proposition
    Dec 4, 2014 Products
    Value Proposition

Technical information

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  • Hardware/OS platforms

       IBM BladeCenter HSxx (Intel processor-based)
       System x
    IBM i 7.1
       IBM Systems: Power
    AIX 7.1
       IBM Systems: Power
       System x
       IBM PureSystems: PureFlex System and Flex System
    Windows 7 family
       Handheld Devices (all brands)
       Desktops and Notebooks (all brands, including ThinkPad/ThinkCentre PCs by Lenovo)
       Hewlett-Packard servers (incl. Compaq)
       Other non-IBM servers
       Fujitsu Siemens servers
       Sun Microsystems servers
       IBM BladeCenter HSxx (Intel processor-based)
       IBM BladeCenter JSxx (POWER processor-based)
       IBM BladeCenter LSxx (AMD processor-based)
       Dell servers
       IBM PureSystems: PureFlex System and Flex System
       IBM Cloud

  • Software

    IBM Information Management
          Cognos Business Intelligence
          Cognos Express
       Information Management
          DB2 for Linux, UNIX and Windows
          DB2 Universal Database for Linux
    IBM Lotus
       Exceptional Digital Experience
          WebSphere Portal Server
       Messaging and Collaboration
          IBM Domino
          IBM Notes
       SmartCloud for Social Business
          IBM SmartCloud Engage
          IBM SmartCloud Notes
       Social Software
          IBM Connections
    IBM Other
       Enterprise Marketing Management
          IBM Campaign
          IBM Interact
       Sterling Commerce
          Sterling Order Management
    IBM WebSphere
          PureApplication System
          WebSphere Cast Iron Cloud integration

Date last modified:    Dec 20, 2015

Business Partner Application Showcase


Contact information

Laurence Leong


SugarCRM Inc.
10050 North Wolfe Road
Cupertino, CA 95014
United States

+1 408 4546900

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