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IBM Smart Business Platform
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On May 1, 2008, IBM announced at the IBM Business Partner Leadership Conference, under the code name Blue Business Platform (or BBP), a broad initiative to combine hardware, software and services to tackle the cost and complexity of IT for small and medium businesses (SMBs). This new, strategic initiative aims to provide a new and compelling choice to simplify IT delivery for companies that lack the time and resources to manage computer systems. It is designed to offer software and solution providers access to new customers on a global scale and help reduce the high costs of new client acquisition, technology integration and support.
On October 7, 2008 IBM announced IBM Smart Business as the official name for this strategic initiative. This new, open platform solution has successfully launched with some of IBM's Independent Software Vendor (ISV) business partners.
ISVs continue to contact IBM about IBM Smart Business to integrate their software with the online marketplace using an application toolkit.
- IBM Smart Market is a rich marketplace of integrated business solutions that combines leading ISV applications with proven IBM middleware, servers and services.
- IBM Smart Business Developer's kit is a set of standard interfaces that software solution providers use to make the installation and management of their applications easy to use, consistent and compatible for SMBs.
Getting started
Getting started for IBM Smart Business as an ISV
Participating in IBM Smart Business is a team effort for ISVs that includes product marketing, sales, development, and support personnel. As you prepare to participate in IBM Smart Business, it is important to identify the members of your team and ensure that they have ample time and training to make your IBM Smart Business project successful. Your key team members should include an executive sponsor, a marketing lead, a sales lead, a development lead, and a support lead.
Members of PartnerWorld can learn more about the program including how to qualify by following the IBM Smart Business Roadmap.
Getting started for IBM Smart Business as a Seller
For sellers who have partnered with IBM Smart Business, learn how to expand your market reach and capture new revenue in the mid-market space by reviewing the IBM Smart Business Sales Kit.
Notice:
All statements regarding IBM's future plans and direction are subject to change or withdrawal without notice.
IBM reserves the right to modify or withdraw this offering at anytime. |
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