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ISV Advantage Initiative for Small and Medium Businesses (SMB) is designed to drive the success of ISVs serving the midmarket who are committed to achieving a majority share of their business on IBM platforms and going to market with IBM.
ISV Advantage for Industries extends this successful initiative to include vertically-aligned ISVs focused on delivering industry tailored solutions to enterprise customers.
Both the SMB and industry ISV Advantage initiatives are available by invitation only. ISVs are invited by the IBM sales and marketing teams based on their ability to influence key markets served by IBM and their willingness to lead with IBM middleware and hardware. In return for a two-year commitment, ISV Advantage participants receive benefits that include:
- A contractual agreement that target mutual sales and revenue goals.
- Priority access to IBM porting and testing services.
- Exposure to industry-focused IBM solutions marketing and sales organizations.
- Tools to develop joint marketing plans with possible access to co-funding.
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