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Make the summer sizzle for your customers with WebSphere® and SOA!
A survey of over 300 customers attending the Impact event concluded that businesses around the world are quickly moving from the adoption phase of an SOA strategy to the actual deployment of SOA technologies and services. According to the survey, the rate of SOA deployment is on the rise, and 42 percent of customers indicated SOA was their company's top spending priority in 2008.
Now is the perfect time to present the value of SOA solutions to your customers for implementation by year's end. A wide range of support is available to help you market, sell, and support SOA and WebSphere solutions. In this issue we've included the 3Q WebSphere & SOA Program & Plays Highlights guide, which provides an overview of some of the most recently announced resources.
As always, for the latest information visit the WebSphere Knowledge Center and the SOA Business Partner pages.
You will need your IBM ID to access many of these resources.
In this issue:
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IBM rated number one in application integration middleware market share
In June, Gartner published their 2007 Application Integration Middleware Market Share report. They named IBM as the overall leader. The market grew to US$14.1 billion in 2007, an increase of 12.9 percent. IBM had a 28.9 percent market share and grew at 15.1 percent, faster than the total market. The market's growth was the result of emerging market segments, including business process management and enterprise service bus.
IBM was also ranked number one in the following key submarkets: business process management, enterprise service bus, application servers, message-oriented middleware, transaction-processing monitoring, integration appliances, and portal products and user-interaction tools.
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Drive 3Q success with the latest WebSphere & SOA Program & Plays Highlights guide
The 3Q WebSphere & SOA Program & Plays Highlights guide is now available. The guide offers WebSphere and SOA information on current events, demand generation tools, enablement, sales promotions, training, and 3Q sales plans you can leverage to help close business this quarter.
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Don't let your customers miss these savings! (US and Canada only)
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WebSphere Business Modeler customer rebate offer
Start an SOA project today with WebSphere Business Modeler and offer your customer significant savings. Customers in the US and Canada can receive a US$7,500 rebate for each purchase of an eligible collaborative enterprise modeling solution that includes WebSphere Business Modeler or WebSphere Business Modeler Publishing Server.
This promotion is available for IBM Business Partners to offer directly to their customers. Software licenses must be invoiced by 31 Oct 2008, and the rebate form must be submitted by 31 Dec 2008.
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WebSphere DataPower customer rebate offer
Customers can receive a US$10,000 rebate if they acquire an eligible new IBM WebSphere DataPower configuration that includes all of the following:
- Two WebSphere DataPower Integration Appliance XI50 devices.
- Two Options for Database Connectivity.
- Two WebSphere DataPower 1-year maintenance agreements.
- Qualifying DataPower services.
The rebate requires a minimum invoice price of US$10,000 from an IBM Business Partner certified to sell and install IBM WebSphere DataPower appliances. This promotion expires on 26 Aug 2008.
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Accelerate sales with new sales dashboards and kits
New business process management and SOA sales dashboards are now available from IBM PartnerWorld®. The dashboards walk you through each stage of the sales cycle. Leverage them to help save time and close sales more quickly. For a complete list of WebSphere and SOA sales dashboards and kits, visit the WebSphere Knowledge Center.
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WebSphere business process management end to end
Business process management (BPM) can speed the rate of business change and increase IT effectiveness. IBM offers a comprehensive suite of BPM solutions built upon SOA that enables users to make changes rapidly without having to rewrite their business services. Leverage the BPM sales dashboard for easy access to all the key sales materials and information you need to help you close BPM opportunities in 3Q.
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BAM! Manage your business in real time
Business activity monitoring is a new entry point to BPM and SOA. Using WebSphere Business Monitor to display real-time business process results enables customers to better understand how their business is running and to make necessary changes. This sales dashboard contains white papers, presentations, demonstrations, and more to help you identify, qualify, and win sales with business activity monitoring.
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WebSphere MQ Version 7 quick-start
Help your customers recover their IT budgets by replacing outdated connectivity logic with a universal messaging backbone. WebSphere MQ gives them a reliable, auditable, always-connected infrastructure offering guaranteed once-and-once-only message delivery. This solution sales kit helps give you all the resources you need to identify target customers, understand key selling arguments, and devise winning sales tactics for the new WebSphere MQ V7.
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Move your customers to WebSphere Process Server
Now is the time to move customers with WebSphere MQ Workflow, WebSphere Business Integration Server Foundation, or WebSphere InterChange Server to WebSphere Process Server. This new WebSphere heritage products to WebSphere Process Server migration sales kit answers the who, what, when, where, and why questions of this sales and services opportunity.
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WebSphere Business Events product sales kit
Check out this new sales and marketing kit that provides the latest information and collateral for WebSphere Business Events—the newest addition to the IBM business process management portfolio, delivering business event processing capabilities to non-IT users.
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WebSphere sMash product sales kit
WebSphere sMash enables developers to build dynamic Web 2.0-based applications, including mashups, quickly and easily. A quick reference guide, brochures, sales talk replays, and more are available through the sales kit.
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Connect, communicate, and collaborate with the Smart SOA Social Network
Social networking is an excellent way to deliver business value to customers, business partners, and academics that are using, considering, or teaching SOA. During our SOA Jam at the Impact conference, we heard loud and clear that you want IBM to create a federation of SOA-related communities connected by a single portal and enhanced by regionally focused in-person events. In response, we are rolling out just such a community: The Smart SOA Social Network and its online portion, the SOA Exchange, where you can participate to enhance your SOA success with your customers.
Learn more
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Qualify for the IBM Business Partner SOA Specialty to get more
Get more by qualifying for the IBM Business Partner SOA Specialty, which signifies that your organization has demonstrated SOA expertise and that your solutions have been technically validated with IBM SOA Foundation products. Business Partners who meet the specialty's business and technical criteria are eligible for additional marketing and sales benefits, including the Ready for IBM SOA Specialty mark, access to the acclaimed Innov8 BPM Simulator, and priority access to IBM executives for customer briefings and events.
The SOA specialty now requires that you submit two SOA customer references for publishing. Guidelines and example text are available to help you submit you SOA references quickly and completely. Be sure to review them prior to submitting your success stories to PartnerWorld.
Qualify for the IBM Business Partner SOA Specialty to begin realizing the benefits and maximizing your SOA revenue today.
Learn more
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Create customer awareness with the IBM SOA Business Catalog
Extend your reach into new markets and customers with the IBM SOA Business Catalog, a comprehensive online directory of reusable SOA content that has been validated to perform with IBM SOA Foundation products. Customers from over 70 countries have accessed the catalog, making it a great tool to drive awareness of your SOA assets.
Entering your assets into the IBM SOA Business Catalog is straightforward and qualifies you for the technical requirements of the IBM Business Partner SOA Specialty. Start the process today, and join IBM and more than 120 IBM Business Partners who currently display over 6,500 SOA business services in the catalog.
Learn more
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Hot topics for hotter sales: Think!Thursday WebSphere calls
Think WebSphere! Leverage the Think!Thursday call series to help drive more sales.
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WebSphere Think!Thursday: WebSphere Application Server V7.0 sales update
Thu, 7 Aug 2008, 11 a.m. eastern time (ET)
Join us for a product overview of the new WebSphere Application Server V7.0. We'll review:
- New capabilities.
- How to identify new opportunities.
- How to successfully position the new enhancements with your clients.
- Key differentiators, sales strategies, and customer objections.
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WebSphere Think!Thursday: WebSphere Commerce sales update
Thu, 4 Sep 2008, 11 a.m. eastern time (ET)
Learn about the new features in the feature enhancement pak 4 of WebSphere Commerce. Topics include:
- New capabilities.
- Key messages to share with new and existing clients.
- Key differentiators, sales strategies, and customer objections.
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Don't miss out on past Think!Thursday calls. Replays of previous Think!Thursday calls are available to help you grow your customer base through effective prospecting. And get up to date on the latest that WebSphere MQ has to offer as it celebrates its 15th birthday!
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Check out the new WebSphere sales enablement courses
Additional WebSphere and SOA classes are now available at the IBM Virtual Innovation Center (VIC).
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IBM WebSphere Process Server V6.1 sales enablement
WebSphere Process Server Version 6.1 is a part of the comprehensive IBM Business Process Management suite that optimizes processes and transforms IT resources into flexible components. WebSphere Process Server 6.1 enables standards-based, service-oriented process integration that frees applications from rigid process flows and automates the sequencing and management of manual process steps.
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Technical enablement: Introduction to z/OS class available
23 Sep - 26 Sep 2008, Dallas, Texas, USA
This class is an excellent way to introduce your staff to the z/OS operating system and major subsystems, such as CICS®, DB2®, and Websphere Application Server. IBM PartnerWorld members who are qualified for mainframe benefits are eligible to apply for enrollment in the September 2008 class. There is no charge for this three-and-a-half day basic skills course.
Learn more
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New certifications available with no-charge testing and tuition reimbursement
With the WebSphere/SOA/XML certification train and certify promotion, for every qualifying classroom or instructor-led online training course you attend, you can receive a promotional code enabling you to take the corresponding certification exam at no charge, up to an exam value of US$150. This offer is available worldwide.
And certifications fall under the you pass, we pay offering, so your class tuition is reimbursed after you pass the certification test.
Newly available certifications:
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WebSphere solution sales professional
Increase your credibility with customers and prospects by passing the updated WebSphere sales mastery test (M154) to become a WebSphere solutions sales professional.
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Solution Developer—WebSphere Integration Developer V6.1
This intermediate level certification is intended for integration solution developers who are responsible for the successful development and deployment of integration applications and mediation flows consistent with an SOA using WebSphere Integration Developer to develop applications based on WebSphere Process Server.
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Business process analyst—WebSphere Business Modeler Advanced V6.1
This intermediate level certification applies to business analysts who use IBM WebSphere Business Modeler Advanced V6.1 for process modeling, analysis, simulation, reporting, and business measures definition. These individuals should have developed skills in business process management (BPM). All BPM technical certifications are being updated in 2008 to reflect the V6.1 features. This is a good opportunity to update your skills and demonstrate to customers your currency in BPM.
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