Service Oriented Architecture

Overview

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Benefits

Get benefits that help you build your vertical market capabilities. Participate in the SOA Business Partner Community and qualify for the IBM Business Partner SOA Specialty criteria to get access to more benefits.

View SOA benefits and resources by membership level

Marketing

Selling

Collaboration

Market intelligence and planning

INNOV8 business process management simulator • Eligibility: Worldwide; Advanced or Premier level and specialty Use this interactive simulator with your organization and customers to learn about fundamentals of business process management and bridge the gap in understanding between business leaders and IT teams.

Generate awareness and demand

	Client events package • Eligibility: Worldwide; Advanced or Premier level and specialty Host joint client briefings with IBM. We provide the briefing facility, catering services, and depending upon availability, the appropriate industry expert to support your event. If you qualify for the IBM Business Partner SOA Specialty, you are eligible to receive this benefit by using promotion code SOACE.
	Enable business flexibility for your customers using SOA • Eligibility: Worldwide; All levels Participate in this IBM marketing program targeting SOA opportunities.
	Event participation support • Eligibility: Europe, Middle East, and Africa only; Advanced or Premier level and specialty Showcase your solution internationally with custom booth creation, graphic design, or logistics support. If you qualify for the IBM Business Partner SOA Specialty, you are eligible to receive this benefit by using promotion code SOAEP.
	Featured SOA specialty Business Partners • Eligibility: Worldwide; Advanced or Premier level and specialty Gain market awareness and visibility for SOA solutions from your company.
	Impact comes to you Business Partner playbook • Eligibility: Worldwide; All levels Deliver key SOA messages to your target customers using marketing resources that were presented at the Impact 2008 conference and that are designed to be hosted by Business Partners.
	Media support for your SOA successes • Eligibility: Worldwide; All levels and community Nominate your customer wins for media coverage with help from IBM.
	Pipeline generation • Eligibility: United States, Canada, and Europe only; Advanced or Premier level and specialty Use the advanced calling skills of a professional agency to target your highest potential prospects. If you qualify for the IBM Business Partner SOA Specialty, you are eligible to receive this benefit by using promotion code SOAPIP.
	Ready for IBM SOA Specialty mark • Eligibility: Worldwide; Advanced or Premier level and specialty Once you have met the specialty criteria, raise the visibility of your solution in the marketplace by displaying the SOA specialty mark.
	Search engine optimization • Eligibility: Worldwide; Advanced or Premier level Enhance the marketing effectiveness of your Web site to drive increased traffic and capture leads. If you qualify for the IBM Business Partner SOA Specialty, you are eligible to receive IBM research on search keywords at no charge by using promotion code SOASE.
	SOA Business Catalog • Eligibility: Worldwide; All levels and community List your reusable assets in the SOA Business Catalog to help customers jumpstart their development.
	SOA Business Catalog optimization • Eligibility: Worldwide; Advanced or Premier level and specialty Consult with us to optimize your SOA Business Catalog profile and improve customer access to your SOA solutions.
	SOA Seminar in a Box • Eligibility: Worldwide; All levels Host a SOA summit for your customers with a package that includes presentations, demos, deliverables, agenda, and invitations for demand generation.
	Telemarketing only • Eligibility: Advanced or Premier level Work with a skilled, local telemarketing team to quickly get to market and drive results for your SOA solution. Europe - Use promotion code SOATEL. North America - Use promotion code SOATEL.
	Trade show package • Eligibility: Worldwide; Advanced or Premier level and specialty Promote your solutions to clients and sales representatives at IBM designated events at discounted rates. If you qualify for the IBM Business Partner SOA Specialty, you are eligible to receive this benefit by using promotion code SOATS.

Publicize your success

Publish your case study • Eligibility: Worldwide; Advanced or Premier level and specialty Speed the sales cycle by promoting your clients' successes in a marketing brochure produced by IBM at no cost to you. If you qualify for the IBM Business Partner SOA Specialty, you are eligible to receive this benefit by using promotion code SOACS.

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Close deals

	IBM Sales Connections • Eligibility: Worldwide; Advanced or Premier level Connect with the right IBM sales resources to help close deals quickly. If you qualify for the IBM Business Partner SOA Specialty, receive assistance from IBM SOA software, server, and services sales representatives to help close your close qualified sales opportunities by using promotion code US7CH.
	IBM SOA Business Value Assessment Toolkit • Eligibility: Worldwide; All levels and community Identify customer business problems and deliver solutions for a return on investment estimate. Get a set of interview questions which deliver ROI business cases, key process models, and a SOA solution proposal.
	SOA LOB Business Partner playbook • Eligibility: Worldwide; All levels Get a comprehensive set of industry marketing and sales resources to educate line of business (LOB) professionals about the benefits of SOA.
	SOA SMB IBM Business Partner playbook • Eligibility: Worldwide; All levels and community Get a complete set of materials to help you learn about SOA for small and medium business (SMB), generate sales leads, work with your customers to investigate their needs, and close sales.

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Teaming to win

	PartnerWorld Value Net Connections • Eligibility: Worldwide; All levels Build complete solutions, expand into new industries, or reach new geographies with Business Partner to Business Partner teaming.
	SOA Business Partner Community newsletter • Eligibility: Worldwide; All levels and community Read the current issue to learn more about SOA and its future from business and technical leaders.

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