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Ready for IBM Rational software

	Introduction   |  Technical resources   |  Process   |  Marketing benefits

Gain exposure to both the IBM Rational sales force and customers by taking advantage of the following marketing benefits available to you as a Ready for IBM Rational software provider.

	Global Solutions Directory After validation we automatically display the Ready for IBM Rational software mark with your solution listing in our worldwide online directory to help advertise that you completed the technical criteria for Rational software integration.
	Ready for IBM Rational Plug-in Central We list your solution among these plug-ins that have achieved Ready for IBM Rational validation. If your solution meets the validation requirements for the Ready for IBM Rational software Best Practices indicator, that will be automatically applied to your listing.
	Rational Edge and Rational Business Partner update We will publicize your validated solution in the Rational Edge, the e-zine for the IBM Rational community, and the Rational Business Partner update, a monthly newsletter for Rational Business Partners. Subscribe online to the Rational Edge Request subscription to the Rational Business Partner update Receive messages about special offers, training events, and updates on Rational software offerings. Additionally, we'll publicize your solution to IBM Rational sales force through internal newsletters like "Rational Centerfield".

	Ready for IBM Rational software mark After you successfully complete validation and sign the required trademark supplement, you will be able to download artwork formatted for print, Web, and other media. Use the mark in the packaging and marketing materials of your qualified offerings.
	Best Practices indicator Showcase to the world the extra effort you put forth by qualifying for the Plug-in Central Best Practices indicator.
	Leverage PartnerWorld Industry Networks marketing benefits Use the benefits available through the IBM PartnerWorld Industry Networks. Generate leads through co-marketing and sales initiatives.
	Get your information posted in our internal IBM sales portal Gain even more exposure to IBM Rational sales teams by submitting your validated plug-in abstract to be included in Xtreme Leverage, an internal sales portal for IBM software sales news and information.
	Submit a client reference After you have successfully implemented your joint solution with IBM Rational you are eligible to work together with your business development manager to create a joint client reference. Highlight your client's success in the worldwide IBM client reference database. Use this opportunity to close sales and increase your visibility in the IBM Business Partner Client Reference program.
	Campaign Designer This Web-based application allows you to use high-quality brand and solution-specific marketing materials that can be customized with your firm's identity and solution message. (This offer is currently available in the U.S. only.)
	Rational User Group Community: Speaker Bureau Would you be interested in sharing your solution at a Rational User Group meeting? The user group community has over 7,500 members with 77 user groups worldwide that are interested in engaging Business Partners to speak at their local meetings.