Practical and profitable series #3
Top techniques you need to know to get the most from PartnerWorld Industry Networks
With this newsletter, I'm going to return to the series we started in September about getting the most out of your relationship with IBM in the most efficient and effective manner possible. I've shared with you how to leverage IBM to market your company and products and how you can put our technical resources to work for you. This month, I'm showing you how it can be easier to sell with IBM. There are numerous ways to sell with us, and I'm going to focus on a couple of key ones that I think will help you close business faster.
Leverage IBM Sales Connections
IBM has tens of thousands of sales people around the globe dedicated to delivering solutions with clients. I know that getting their attention can be difficult sometimes. One helpful benefit we have is IBM Sales Connections. It's one of the most effective ways to connect you and your opportunity with IBM sales teams, as well as other IBM Business Partners who can help you close deals faster.
How does it work? Using your IBM ID, complete the form telling us about your opportunity. Your information will remain completely secure and confidential. Within three business days, an IBM representative will contact you and help you close your business deal.
In addition, the benefits status portal allows you to follow what's happening with your lead, just like you're tracking a package. Sales Connections has a great success rate and encourages momentum—the more you use it, the more experience and history you'll have making it easier and more efficient.
One Business Partner, Teleformix, swears by it. They say that using Sales Connections has made the "sales process much easier, quicker, and more productive," saving them "a lot of preliminary time and effort." Use Sales Connections today to shorten your sales cycle and leverage the depth of IBM sales teams.
Create your Value Net Connections
In addition to our IBM sales teams, we also have over 100,000 registered Business Partners who can help you sell. A great way to connect with them is through Value Net Connections. Value nets are fantastic—they're webs of like-minded Business Partners who come together for an opportunity, like entering a new market or filling a gap in their skills.
The Value Net Connections team helps you along the way to make sure you're leveraging all the resources you can.
Register for the "Maximizing your relationship with IBM" seminars at your local IBM Innovation Center
Our IBM Innovation Centers are already well known for their deep technical experience, but did you know they also run marketing and sales events? Beginning in April, they'll be hosting a seminar called "Maximizing your relationship with IBM" that you won't want to miss. This seminar will be available at over 30 centers around the world. Our experts will take you through how to build, market, sell, and collaborate with IBM, as well as the benefits that specialties and communities offer. I encourage you to register for this seminar!
Help you improve efficiency
Our sales tools, combined with your solutions and knowledge, offer a powerful combination to your clients. Take advantage of these sales resources to maximize your success as efficiently as possible. I'll be back with you in two months for more on being practical and profitable.
Christopher Wong
Vice president of marketing and strategy, ISV and Developer Relations
IBM
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