PartnerWorld Industry Networks

Marketing

Selling

Technical

Training

Collaboration

Go to market faster in your industry leveraging these marketing benefits.

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	Marketing intelligence and planning
	Generate awareness and demand
	Publicize your success

Marketing resource manager Get one-on-one assistance to qualify for and leverage Advanced level benefits. Build a personalized plan and identify the resources best suited to your needs. Marketing navigator Learn how to go to market and help increase sales with the PartnerWorld Industry Networks marketing navigator. More marketing resources:   Marketing resources by membership level Special offers Read about Business Partner successes More PartnerWorld marketing benefits Get the most from your industry networks Get industry updates (RSS)

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	Healthcare and life sciences newsletters • Eligibility: Worldwide; All levels; healthcare and life sciences Subscribe to get healthcare and pharmaceutical news on featured products, solutions, services, and educational opportunities.
	IdeaWatch • Eligibility: Worldwide; All levels Learn about the latest industry insights from experts in IBM Business Consulting Services and the IBM Institute for Business Value.
	Industry insights - PartnerWorld Express Advantage • Eligibility: Worldwide; All levels Gain clear insights on industry trends and create competitive advantages in targeting the growing mid-market opportunity.

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Generate awareness
	IBM Business Partner Application Showcase • Eligibility: Worldwide; Advanced or Premier level Promote your industry applications to IBM clients and Business Partners.
	Search engine optimization • Eligibility: Worldwide; Advanced or Premier level Enhance the marketing effectiveness of your Web site to drive increased traffic and capture leads.
	solutions-daily.com • Eligibility: Worldwide; Advanced or Premier level Increase your visibility on a syndicated Web news site dedicated to IBM and Business Partner solutions.
Campaign resources
	Direct mail and telemarketing • Eligibility: Telemarketing North America and Europe; Advanced or Premier level Create and launch an integrated campaign quickly and affordably, including access to IBM prospect lists.
	Pipeline generation • Eligibility: United States, Canada, and Europe; Advanced or Premier level and industry-optimized Use the advanced calling skills of a professional agency to target your highest potential prospects.
	Telemarketing only Work with a skilled, local telemarketing team to get to market and drive results fast. • Eligibility: Advanced or Premier level North America Europe Latin America United States and Canada special offer
Event resources
	Client events package • Eligibility: Worldwide; Advanced or Premier level and industry-optimized Host joint client briefings with IBM. We provide the briefing facility, catering services, and depending upon availability, the appropriate industry expert to support your event.
	Event participation support • Eligibility: Europe, Middle East, Africa; Advanced or Premier level and industry-optimized Showcase your solution internationally with custom booth creation, graphic design, or logistics support.
	Trade show package • Eligibility: Worldwide; Advanced or Premier level and industry-optimized Promote your solutions to clients and sales representatives at IBM designated events at discounted rates.

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	Client success campaign • Eligibility: Telemarketing Europe only; Advanced or Premier level and industry-optimized Create a high-quality client success brochure, include it in a marketing campaign, and conduct telemarketing to identify leads.
	Publish your case study • Eligibility: Worldwide; Advanced or Premier level and industry-optimized Speed the sales cycle by promoting your clients' successes in a marketing brochure produced by IBM at no cost to you.
	SoftGuide Web lead generation services • Eligibility: German-speaking market only; All levels Advertise your applications in the leading online technology directory for the German market.

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Get industry updates