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Best practices
Review these best practices to get the most out of the client events package benefit.
This benefit is best used for closing deals and strengthening relationships.
Know what you want to accomplish.
Are you trying to close a deal? Do you want to strengthen a client relationship? Or do you want to showcase your solutions and services to new clients? By first setting an objective for the meeting, you can better prepare your invitee list and meeting materials to create a more effective and productive meeting.
Prepare your meeting presentation ahead of time.
When you arrive at the meeting, you'll be better prepared to engage your client prospects with the messages you want to deliver.
Invite your client prospects well in advance.
This will help ensure maximum attendance and shows that you respect their schedules.
Leverage the IBM team.
If you'd like, IBM will provide an IBM expert to attend the meeting, depending upon availability. This could add value to your meeting and help illustrate your relationship with IBM.
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