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Best practices
Review these best practices to get the most out of the IBM Business Partner Application Showcase benefit.
This benefit is best used for creating awareness and generating leads.
Visit the IBM Business Partner Application Showcase.
Develop a better understanding of the showcase site itself. Look at the language other companies use. What attracts you most? What is effective?
Include additional content.
You will find the greatest success if you include additional content, such as white papers, case studies, and links to your Web site.
Provide your logo.
Including your logo in the Global Solutions Directory will add your logo to your IBM Business Partner Application Showcase listing.
Follow up on your leads immediately.
Studies show that the sooner you contact a lead after receiving it, the more likely that the lead will turn into business.
To view responses from potential customers, visit the Global Solutions Directory, click Manage solutions, sign in, and choose View response cards.
Add no-charge telemarketing services.
If you do not have time to follow up on all the responses, use the IBM follow-up and lead validation service at no charge. It saves you the time and effort of qualifying responses, so you can focus on serious leads and close deals. (Lead validation is not available in Europe, Middle East, or Africa.)
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