| The best reasons to promote financing to your clients are the immediate benefits to your own business. When you recommend IBM Global Financing to your clients, you give yourself a number of real advantages throughout the sales process, including:
Unlock cash and redeploy capital to grow business
End user leasing or financing can be a significant source of cash. By "unlocking" the cash that is tied up in accounts receivables' from your clients, your firm can make significant amounts of cash available to leverage and invest in growing the business. How does it work? Simply put. IBM Global Financing typically pays a Business Partner firm (and its' suppliers) on a lease/financed transaction faster than a client will typically pay a Business Partner for the hardware/software or services that they purchased. This speeds up the time frame when you receive payment and improves the firm's cash flow in order to fund growth.
You can sell more hardware, software and services
Financing expedites the sales cycle. You are freed up to close more and larger sales by increasing a client's purchasing power. Payments can be structured in attractive and affordable terms.
You'll overcome budget and cost objections beforehand
By quoting financing figures up-front, you are now presenting the cost in its least expensive terms, often changing a negative price image into an easily budgeted item. This typically result in the need for less discounting on your part.
You'll have more opportunities for value-added sales
Your clients' increased purchasing power means you can take advantage of new opportunities to increase your value-added sales of software and services.
You can gain insight into your clients' purchasing power
Credit prequalification can provide important information about a client's purchasing power, so you can recommend the optimal IT solution.
And you'll keep bringing clients back
IBM Global Financing's financing programs support clients' needs for technology-refresh options, leading to more frequent equipment add-ons, upgrades and trade-ins.
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