Web 2.0 Goes to Work

Drive innovation and growth with Web 2.0 technologies

Organizations want to take advantage of open, flexible Web 2.0 technologies. They want to use social software and mash-ups to add a new dimension of imagination and innovation. IBM's Web 2.0 Goes to Work initiative is already helping businesses apply Web 2.0 technologies across the globe to gain a competitive advantage.

Web 2.0 technologies at work now

Imagine, social software for business that empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers. Available now, IBM Lotus® Connections is a Web 2.0 driven product which enables a new level of "collective intelligence."

IBM has built its Web 2.0 Goes to Work philosophy around three key components - Economic Impact, Community Value and Enabling Technologies to help businesses apply Web 2.0 technologies and principles in a reliable and manageable way. Learn more by clicking on the links below.

Taking a look at new Web 2.0 technologies.

Mashups enable business users to easily create and share new applications that address their immediate business needs. Learn more here

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