Intelligent location detection technology for enhanced indoor customer experiences
IBM® Presence Zones enables companies to transform the indoor customer experience by using intelligent location detection technology to engage customers in near real time to influence and increase on-site sales. It helps companies use mobile commerce to gain insight into customer on-site behavior and deliver timely, contextually relevant interactions based on the customer’s indoor location. IBM Presence Zones extends customer service and support through mobile devices, delivering an innovative and exceptional on-site customer experience.
IBM Presence Zones enables you to:
- Deliver an exceptional, consistent and unified customer experience across channels.
- Engage on-site customers through their mobile devices in near real time.
- Optimize on-site operations through deep insight into customer behavior.
Deliver an exceptional, consistent and unified customer experience across channels
- Improve customer loyalty through personalized brand experiences.
- Differentiate the brand experience.
- Integrate digital and physical channels to enable a seamless brand experience.
Engage on-site customers through their mobile devices in near real time
- Establish a contextually relevant dialogue with on-site customers using location detection technology.
- Influence buying behavior based on a deeper customer understanding that can enhance the customer on-site experience.
- Deliver timely and personalized content, offers and promotions based on indoor location.
Optimize on-site operations through deep insight into customer behavior
- Improve your understanding of customers through the convergence of digital and physical experiences.
- Recognize and create on-site customer profiles based on browsing patterns and preferences.
- Optimize the utilization of operational resources by providing deep insights into on-site customer traffic and flows.
Gain an overview of customer on-site behavior and engagement
Easily create customized reports for each site location
Gain visibility into customer traffic by zone
Engage on-site customers as unique individuals
Intelligent in-store, location-based technology for enhanced customer experiences
IBM Software Subscription and Support is included in the product price for the first year.
Not available for purchase online.