Intelligent location awareness for enhanced mobile engagement and optimized operations

Deepen Customer
Engagement

IBM® MobileFirst Platform Presence Insights, formerly IBM Presence Zones, helps you understand mobile activity in and around a physical location. These insights can fuel contextually relevant engagement strategies that optimize the user experience and increase in-app conversions.

IBM MobileFirst Platform Presence helps companies understand patterns impacting business operations in malls, stadiums, airports and retail establishments to improve staffing and queue management. It accelerates the value of marketing transformation toward omni-channel commerce by infusing intelligent location awareness as part of your mobile engagement platform.

IBM MobileFirst Platform Presence Insights enables you to:

Execute intelligent engagement strategies

Optimize on-site operations

Accelerate the value of marketing transformation and omni-channel commerce

Gain an overview of customer on-site behavior and engagement

With the power of IBM Analytics solutions, generate custom reports by integrating the indoor location intelligence of Presence Zones to gain an overview of on-site customer behavior and level of engagement

Easily create customized reports for each site location

With the power of IBM Analytics solutions, gain insight into customer traffic patterns for individual site locations

Gain visibility into customer traffic by zone

With the power of IBM Analytics solutions, generate custom reports by integrating the indoor location intelligence of Presence Zones to gain deep insight into customer browsing patterns

Engage on-site customers as unique individuals

With the power of IBM Smarter Commerce solutions and services, create unique offers, promotions and contextually relevant interactions with on-site customers



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Gain an overview of customer on-site behavior and engagement

Click to enlarge

Easily create customized reports for each site location

Click to enlarge

Gain visibility into customer traffic by zone

Click to enlarge

Engage on-site customers as unique individuals



IBM Presence Zones

IBM Presence Insights

Intelligent location awareness for enhanced mobile engagement and optimized operations

IBM Software Subscription and Support is included in the product price for the first year.

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