Tracks and Sessions Highlights
Our event tracks are designed to provide you the detailed knowledge you need to effectively support your business objectives.
Exceptional Web Experience Tracks
Exceptional Web Experiences: Business Program (June 11 through June 13)
- Track 1: Customer Case Studies
- Track 2: Accelerating Solution Time to Value and ROI
- Track 3: Optimize Web Experiences for Business Results
Exceptional Web Experiences: Technology Program (June 11 through June 13)
- Track 4: Web Experience Platforms and Solutions
- Track 5: Developing Exceptional Web Experiences
- Track 6: Best Practices and Implementation
Track Descriptions
An organization's online presence is as important as the products and services it provides. Equally important, an engaged, empowered and optimized workforce is critical for leading in today's competitive markets.
Examples of session topics are listed to provide guidance in alignment of solution areas to event tracks. Actual sessions and labs selected for presentation at the event will vary, and be based on submissions received through the conference Call for Abstracts process.
Exceptional Web Experience Business Program
Designed for line of business leaders, business analysts and executives. Tuesday June 11 - Thursday June 13.
| Business track 1: Customer Case Studies | Learn from real-life experiences shared by customers detailing business objectives, industry specific approaches, implementation and governance techniques and best practices. |
| Business track 2: Accelerating Solution Time to Value and ROI | Features proven strategies to plan, justify, implement and manage business solutions and approaches that meet and exceed rising customer, and employee expectations, as well as increase partner and customer service levels. |
| Business track 3: Optimize Web Experiences for Business Results | This track features proven strategies and best practices that can enable business leaders to drive profitability and growth with web experiences crafted to increase customer engagement and retention. |