Tracks and Session Highlights
Our conference tracks are designed to provide you the detailed knowledge you need to effectively support your business objectives, including the following tracks:
Exceptional Web Experience
Exceptional Web Experiences: Business Impact Program
- Track 1: Customer Case Studies and Industry Solutions
- Track 2: Accelerating Solution Time to Value and ROI
- Track 3: Optimize Customer Experiences to Build Brand and Generate Revenue
Exceptional Web Experiences: Technology Program
- Track 4: Web Experience Platforms and Solutions
- Track 5: Developing Exceptional Web Experiences
- Track 6: Best Practices and Implementation
Track Descriptions
As the world becomes more socially connected, experiences - especially web experiences - matter more than ever.
Examples of session topics are listed to provide guidance in alignment of solution areas to conference tracks. Actual sessions and labs selected for presentation at the conference will vary, and be based on submissions received through the conference Call for Abstracts process.
Exceptional Web Experience Business Program:
Targeted at line of business leaders, business analysts and executives.
- Track 1: Customer Case Studies and Industry Solutions
This track features real-life experiences shared by customers detailing business objectives, implementation approaches and best practices. Attendees will learn from these case studies how to successfully plan and deliver exceptional web experiences for their customers that drive loyalty and satisfaction, and intranet web experiences that help to improve employee productivity. Topics will include project goals and analysis, industry specific approaches, implementation and governance techniques, and best practices. - Track 2: Accelerating Solution Time to Value and ROI
This track features proven strategies to plan, justify, implement,