“Creating Essential and Exceptional Web Experiences”
IBM Vice President, Web Experience Software
Getting the right web experience anywhere, on any device, with the right content - delivered the way the user wants it - is how organizations are transforming their essential web sites into exceptional web experiences. In this session we'll share how customers employ web experience technology to deliver award winning web experiences for spectacular business results. We'll also show approaches on how you can create web experiences that transform how your business interacts with and engages your customers, employees, and partners on the web.
Larry Bowden has over two decades experience in IBM helping customers exploit the opportunities provided by information technologies. He currently is Vice President, Web Experience Software where he is responsible for the development and delivery of web based products and solutions to help customers create differentiated web experiences for their customers, partners, employees or citizens. Prior to this, he was Vice President Portal Solutions and Lotus Products for IBM's Lotus Software brand and the lead for strategy, marketing, partnerships, industry offerings and services. Under Bowden’s leadership, WebSphere Portal grew to be the highest market share portal solution. Larry also has extensive experience with IBM's Information Management team in Somers, New York, where he was primarily focused on IBM Content Management, Business Intelligence, Document Management, and Relational database initiatives. Larry holds Bachelor of Science in Engineering and Master of Business Administration degrees from the University of Denver.
“Focus on the Complete User Experience: Inside, Outside, and All Around.... “
Vice President and Distinguished Analyst, Gartner
Join Gartner Vice President and Distinguished Analyst, Gene Phifer and learn how business drivers, technologies and social business trends are reshaping what people expect and demand from websites - inside and outside the enterprise. These changes are driving an evolution that needs to balance 3 key elements; People, Process and Information. Gene will explain what is driving the emergence of the User Experience Platform, its set of components, how it will evolve and be adopted by enterprises for exceptional web experiences.
Gene Phifer is a Vice President, Distinguished Analyst in Gartner Research. Mr. Phifer covers a broad set of Web and cloud-centric technologies, including Web architecture, intranets, extranets, e-business, portals, user experience platforms, Web applications, digital marketing, and cloud computing. Additional concepts covered include social computing, mobile computing, and governance and management of IT infrastructure.
Mr. Phifer is a 38-year IT veteran. Prior to joining Gartner, he held various management and executive roles in Fortune 100 IT departments, most notably Frito-Lay and Texas Instruments. There he managed all aspects of IT, including infrastructure technologies, data centers and line-of-business applications. Additionally, Mr. Phifer held the dual roles of CIO and CTO for Melson Technologies.
Vice President, Social Business and Collaboration Solutions Sales and Evangelism, IBM
Sandy will share her perspectives on the value of becoming a social business and the ability to deliver differentiated web experiences for better business outcomes.
Sandy Carter is a recognized leader in social business, a best selling author, and one of the most influential women in Web 2.0 technology. As IBM Vice President, Social Business and Collaboration Solutions Sales and Evangelism, she is responsible for setting the direction for IBM’s Social Business initiative, a $100B market opportunity. Due to her extensive knowledge of social businesses, she is a sought after speaker with IBM clients and industry thought leaders.