Kursbeskrivning: IBM Cognos Consumer Insight: Analyze Social Media (V1.1)

IBM Cognos Consumer Insight: Analyze Social Media (V1.1) is an intermediate, two-day instructor-led training course. It is designed to teach administrators and analysts how to create, maintain, and modify a social media analytics application. Students will learn about the components and workflow of IBM Cognos Consumer Insight. They will explore the administrator portal and learn how to create and test queries. They will create and configure types, concepts, hotwords, and sentiment terms for social media analysis. They will export data for use in analysis. They will use the analysis portal to drill down, filter, and view snippet trends and details. They will examine overall product coverage, relevant relationships, product sentiment and evolving topics. They will investigate coverage, hotword analysis, influencers, and sentiment analysis using Cognos Business Intelligence reports.

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Roadmaps:

• IBM Cognos Consumer Insight (v1.1) – Analyst Role

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• Social media analysts and administrators
• Merchandise Managers

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You should have completed:

• IBM Cognos Consumer Insight: Overview (V1.1) eLearning course and a basic understanding of social media

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Please refer to course overview.

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IBM Cognos Consumer Insight: Overview

• What is IBM Cognos Consumer Insight?
• Beneficiaries of Cognos Consumer Insight
• How Cognos Consumer Insight Works
• Differentiators
• Satisfy Business Drivers and Listening Gaps
• Predictive Analytics
• User Interfaces
• Key Terms

Introduction to Administration and Queries

• Cognos Consumer Insight Processing
• Leverage Tenants
• Workflow Overview
• User Roles
• Configurable Features of the Administration Portal
• Configuration Process
• Queries
• Query Techniques
• Test and Refine Queries
• Query Best Practices

Types and Concepts

• The Cognos Consumer Insight Analytic Result
• Capture the Right Content
• Concepts
• Types
• Define Types and Concepts
• CCI Uses Types to Generate Snippets

Hotwords and Sentiment

• Define Hotwords
• Hotword Limitations
• Hotword Alternate Approach
• Pattern Syntax
• Define Patterns
• Define Patterns Advanced Example
• Sentiment Detection
• Sentiment Detection Tips
• Configure Sentiment
• Verify Sentiment Terms
• Media Sets
• Evolving Topics

Introduction to Jobs

• History Data Overview
• Cognos Consumer Insight Engine
• Jobs in Cognos Consumer Insight
• Data Fetcher Phase
• Analysis Phase
• Export Phase
• Manage Jobs

The Analysis Portal

• Terminology Review
• The Analysis User Interface
• Analysis Portal Tabs: Overview
• Dashboard Tab
• Search
• Advanced Search
• Relationships Tab
• The Relationship Views
• Calculate Affinity
• Sentiment Tab
• Sentiment Examples
• Search Results Tab
• Evolving Topics Tab
• Reports Tab

Cognos Consumer Insight Reports

• IBM Cognos BI Reports
• The IBM Cognos Consumer Insight Report
• Coverage Reports
• Hotwords Reports
• Influencers Reports
• Sentiment Reports

Appendix A: Tenant Maintenance

• Create a Tenant
• Delete a Tenant

Appendix B: The Data Fetcher Development Kit

• What is a Data Fetcher?
• The Data Fetcher Development Kit
• Implement
• Validate
• Publish
• Output Formats

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