Översikt
| Kurskod | 9S323SE | Leveranstyp | Self-paced Virtual Class |
|---|---|---|---|
| Kurslängd | 1.0 dagar | Kurstyp | |
| Listpris |
SEK 5 625,00 exkl moms
SEK 7 031,25 inkl moms |
NOTE: THIS IS A SELF-PACED VIRTUAL COURSE. PLEASE DO NOT MAKE TRAVEL ARRANGEMENTS FOR THIS COURSE.
This course introduces participants to the operational procedures in the IBM Unica Interact software for creating interactions with a marketing touchpoint. The course provides a thorough introduction to the process of configuring an interaction, building interactive flowcharts, and using profile and real-time data. (This course does not include instruction in the Java coding necessary to link the touchpoint with IBM Unica Campaign.)
Förkunskaper
You should have:
- Completed Introduction to IBM Unica Campaign or equivalent
- Familiarity with Microsoft Windows and email concepts
Mål
- Describe IBM Unica Interact, its marketing uses, and its relationship to IBM Unica
- Identify key roles and tasks in IBM Unica Interact and touchpoint integration
- Describe and complete the process for configuring an interaction
- Design interactive flowcharts
- Identify and describe the purpose of runtime components of IBM Unica Interact
Nyckelområden
Overview
- What is Interact and what needs it satisfies
- IBM Unica Interact key functions
- Using Interact roles and tasks
Configuring Interactions, Part 1
- Interact concepts and terminology
- Process overview
- Creating an interact channel
- Creating Interact points
- Creating events and categories
- Creating self learning interactions
Configuring Interactions, Part 2
- Configuring an Interactive Flowchart
- Creating smart segments
- Defining offers
Runtime Components
- Creating Campaigns
- Configuring Interaction Strategy
- Creating treatment rules
- Defining expressions
Interact Runtime components
- Interact Runtime components
- Profile and session data
- Contact and response data
Interact Reporting and Analysis