Kursbeskrivning: Introduction to Unica eMessage (SPVC)

NOTE: THIS IS AN ONLINE SELF-PACED COURSE. PLEASE DO NOT MAKE TRAVEL ARRANGEMENTS FOR THIS COURSE.

This course introduces participants to planning, designing, producing, and assessing mailing campaigns with Unica eMessage. It prepares you to work with marketing scenarios having roles for an email marketing campaign director, a list designer, and an electronic document designer. Both large and small organizations will benefit from this course focusing on best practices such as highly personalized communications, test mailings with production data, component re-use, and extensive reporting.

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This course is for users of Unica eMessage for email campaign management.

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You should:

• complete Introduction to Unica Campaign or equivalent.
• be familiar with Microsoft Windows and email concepts

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• Direct a mailing through the Mailing tab interface
• Incorporate an eMessage process box into a Campaign flowchart to generate a resulting Output List of recipients
• Design and build Campaign eMessage documents, including pre-built objects and interactive forms
• Create eMessage re-usable objects including personalization fields
• Conduct email sends (test, seed, production) and monitor execution
• Analyze reports of customer responses

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Introduction and Overview

• Introductions and Logistics
• Course Overview and Objectives

Campaign eMessage Basics

• Campaign eMessage Concepts and Terminology
• Working with a Mailing Tab
• Designing and Building Documents
• Configuring the eMessage Process Box
• Generating and Using Output Lists

Mailing Execution and Reporting

• Mailing Execution
• Tracking Options
• Reporting on Mailing Execution History
• Reporting on Recipient Responses
• Temp Tables
• Flowchart Design for Performance
• Table Mapping for Performance
• Additional Performance Configuration Parameters
• Using a Database Loader
• In-Database Optimization
• Server Administration and Operational Monitoring
• Troubleshooting Performance

Unica Reports

• The Reporting Environment
• Reporting Model and Package
• Unica Reports Documentation
• Customizing Reports

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