Kursbeskrivning: IBM DemandTec Price Optimization Basics

This hands-on course teaches you to use rules, prepare what-if scenarios and analyze results in the Price Optimization solution.

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This basic course is for Pricing Analysts, Pricing Managers, Category Managers, Pricing Executives or Sponsors, Manufacturing representatives or managers, and associated professionals.

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You should:

• Have some experience using web browsers, the internet and Microsoft Windows operating systems
• Be able to navigate a GUI environment
• Have experience working with spreadsheets and reports.

As you work through the concepts and tasks, it is assumed that you are familiar with Microsoft Excel; although this will not be a blocking issue to learning.

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• Describe the benefits of the Price Optimization solution
• Review data for anomalies in Reporting
• Recognize Pre-price and Price-lock products that should not change during rules pricing or optimization
• Explain Product Status and which products will be included in the pricing action
• Create data to support Price Optimization rules such as Size Families/Classes, Brand Families/Classes, and Other Families/Classes
• Create Product and Store Groups for rules and CPIs
• Create and calculate weighted and non-weighted CPIs
• Import and Export data into and from the Price Optimization solution
• Differentiate between Rules Priced and Optimized scenarios
• Use rules to support category strategies
• Create scenarios and add rules strategically
• Run ''what-if'' scenarios to compare the projected financial implications of various pricing strategies
• Review summary-level optimized prices using Scenario Summary and Compare Scenario features
• Review Scenario Results reports and Compare Scenario Details functionality
• Use the PRA to answer price change questions
• Research price change causals
• Investigate Rules Relaxations using the rule relaxation methodology
• Override prices and reforecast benefits
• Approve and send prices to stores

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• The benefits of the Price Optimization solution
• Review pre-scenario data for anomalies in Reporting
• Pre-price and Price-lock products that should not change during rules pricing or optimization
• Product Status and which products will be included in the pricing action
• Creation of data to support Price Optimization rules such as, but not limited to, Size Families/Classes, Brand Families/Classes, and Other Families/Classes
• Creation of Product and Store Groups for rules and CPIs
• Creation and calculation of weighted and non-weighted CPIs
• Creation of Rule and Category Groups
• Import and Export data into and from the Price Optimization solution
• The difference between Rules Priced and Optimized scenarios
• The use of rules to support category strategies
• Creation of scenarios and adding rules strategically
• Running ''what-if'' scenarios to compare the projected financial implications of various pricing strategies
• Balance scenario financial results
• Review summary-level optimized prices using Scenario Summary and Compare Scenario features
• Review Scenario Results reports and Compare Scenario Details functionality
• Use the PRA and Product Analyzer to answer price change questions
• Research price change causals
• Investigate Rules Relaxations using the rule relaxation methodology
• Override prices and reforecast benefits
• Approve and send prices to stores

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To take advantage of data export functionality in this course, it is recommended that the following software be installed on your system:

• Adobe Acrobat Reader 9 or higher
• MS Office 2003 or MS Office 2007 (.xls or .xlsx format)

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