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Kursbeskrivning: Market Segmentation Using IBM SPSS Statistics - ILO

Kursen har inget datum. Ring vår kursbokning 077 186 10 37 för information om en privat utbildning.

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  • Förkunskaper
  • Mål
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Kurskod 0L036SE Leveranstyp Instructor Led - Online Training
(Hands-on labs)
Kurslängd 1.0 dagar Kurstyp
Listpris SEK 7 500,00 exkl moms
SEK 9 375,00 inkl moms
   

NOTE: This is a live, instructor-led online course. Do not make arrangements to travel.

IBM SPSS Education is pleased to offer you our courses in an exciting learning format, Instructor-led Online (ILO). You are offered a similar experience to live classroom training, with the convenience of having it delivered directly to their desktop.

In this one-day course you will focus on the statistical techniques most often used to support market segmentation. The course emphasizes the practical issues of setting up, running and interpreting the results of market segmentation analysis.

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Målgrupp

This intermediate course is for anyone who has worked with SPSS for Windows and is interested in knowing more about the appropriate procedures for market segmentation.

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Förkunskaper

You should have:

  • On the job experience with SPSS for Windows
  • or completion of the Windows Basic and/or Intermediate courses

Basic statistical knowledge or at least one college level course in statistics is helpful.

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Mål

Please refer to course overview.

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Nyckelområden

  • Segmentation and Classification Methods
  • Cluster Analysis: Principles
  • Cluster Analysis: Practice
  • Factor Analysis
  • Decision Trees
  • Decision Trees II: Chaid Analysis

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