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Oversikt
| Kurskode | 9T608NO | Leveringsform | Classroom
(Hands-on labs) |
|---|---|---|---|
| Varighet | 1.5 dager | Kurstype | |
| Listepris | Pris på forespørsel |
This onsite program, for intermediate to advanced users, is a bundle of 7 courses comprised of traditional classroom sessions and hands-on lab activities. Included modules are as follows: Marketing Optimization and Link Tracking, Site and Scenario Analysis, Making the Most of Segmentation, Implementing Role Based Reporting, Lab: Creating and Analyzing Marketing Attributions, Lab: Creating Segments, and Lab: Creating Clickstream and TruePath Reports.
Mål
- Correlate role-based business questions to the extensive sets of data available within Coremetrics Analytics
- Apply strategies for identifying key visitor groups, monitoring patterns, and making informed decisions
- Leverage the segmentation tools to build and apply segments to top level reports
- Build attribution-based reports and analyze cross-channel influences
- Create reports to analyze visitor behavior over defined paths