Kurs informasjon: Introduction to IBM Unica Optimize 8.5 (SPVC)

NOTE: THIS IS AN ONLINE SELF-PACED COURSE. PLEASE DO NOT MAKE TRAVEL ARRANGEMENTS FOR THIS COURSE

Participants learn how to maximize the effectiveness of their campaigns by applying the logic and functionality of IBM Unica Campaign Optimize to determine the optimal interaction strategies for each customer by looking across multiple campaigns' offers and channels. The course provides techniques to help limit contact fatigue, adhere to budget constraints, prevent conflicting offers, meet channel or inventory capacity limitations, and maximize marketing ROI and profitability.

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This course is for users of IBM Unica Campaign Optimize for cross-channel optimization.

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You should have completed Introduction to IBM Unica Campaign or equivalent.

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• Describe the concept of optimization
• Identify the functions utilized in the Optimize data stream
• Complete the steps of optimization with Campaign and Optimize
• Configure an Optimize session
• Build Optimize constraints and rules
• Run an Optimize session
• Perform analysis against an Optimize session
• Configure an Optimize pre- and post- Campaign flowchart

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Introduction

• What is Optimization
• Product Overview
• Contact Stream optimization

Preparation and Creating an Optimize Session

Preparation

Creating an Optimize Session

Constraints, Rules, and Scores

• What are Constraints and Rules
• Rule Order
• Exclude/Include Rules
• Custom Capacity Rules
• For Each Customer Rules

Creating and Executing a Pre-Optimization Flowchart

• Optimize Process
• Proposed Contact Table

Running an Optimize Session

• Optimize Data Stream
• Analysis

Configuring Campaign to Utilize an Optimize Session

• Proposed Contact History Table
• Leverage Optimized Contacts
• Optimized Contact History Table
• Post Optimization Flowchart
• Extract Process

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