Description de cours: IBM WebSphere Commerce V7 Management Center Functionality (Self-paced)

NOTE: THIS IS AN ONLINE SELF-PACED VIRTUAL COURSE. PLEASE DO NOT MAKE TRAVEL ARRANGEMENTS FOR THIS COURSE.

Self-paced virtual courses provide the same deep technical content as our classroom courses, but allow you to learn on your own schedule. You can stop and start a Self-Paced Virtual class as needed during the 60-day access period.

There is no live instructor for this course, so it may not be appropriate for students who require the guidance of a live instructor.

This 2-day self-paced course is designed to teach business professionals the skills they need to utilize the functions and core features of IBM WebSphere Commerce V7 Management Center. As a self-paced course, ZC740 is organized to support individualized learning by allowing students to concentrate on topics that are relevant to their organization's specific implementation of WebSphere Commerce.

The skills developed in this course enable WebSphere Commerce business users to determine which Management Center tools, functions, and processes they should use in order to accomplish their own unique business process goals. The course begins with an overview of the business functions that are supported in WebSphere Commerce V7, as well as introducing students to the tools and features offered by the Management Center. Subsequent units cover how to use Management Center tools to perform key tasks, such as managing assets, updating product information, changing product pricing, enabling social commerce, displaying advertising content, and implementing marketing campaigns.

Numerous interactive demonstrations and sample e-commerce business scenarios provided throughout the course reinforce the concepts covered in the lectures and enable students to practice their newly acquired skills. They also provide students with examples of how to map high-level e-commerce business tasks to the specific Management Center tools and functions that are needed to perform these tasks. Skills covered in the demonstrations and business scenarios include creating initial files and attachments, managing product data, using the appropriate tools to help generate customer demand for a product, facilitating customer acquisition and retention, and learning how to effectively leverage marketing and advertising content.

Online Enrollment:

THIS IS A SELF-PACED VIRTUAL CLASS. ONCE YOU REGISTER, YOU HAVE 60 DAYS TO COMPLETE THE COURSE.

Before you enroll, review the system requirements listed below to ensure that your system meets the minimum requirements for this course.

Within 48 hours of enrolling in the course, you will receive a confirmation e-mail containing your online link, your ID and password, and additional instructions for starting the course.

Start the course at any time. Once you start the course, you have 60 days to complete it. You are billed for the course when you submit the enrollment form.

ONCE YOU ARE ENROLLED IN THIS COURSE, YOU WILL NOT BE ABLE TO CANCEL YOUR ENROLLMENT.

For information on other related WebSphere courses, visit the WebSphere Education Training Paths Web site:

http://www.ibm.com/software/websphere/education/paths/

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Début

This course is designed for line-of-business professionals who wish to use IBM WebSphere Commerce V7 systems.

Début

Students should:

• Have a basic knowledge of IBM WebSphere Commerce V7 as presented in IBM WebSphere Commerce V7 Foundation (WC700)
• Be familiar with e-commerce business processes and terminology

Début

• Describe the tools, features, functions, purpose, and user interface of WebSphere Commerce Management Center
• Create and manage catalog and marketing assets using the Management Center assets tool
• Create and manage catalog content and sales catalogs using the Management Center catalogs tool
• Create and manage merchandising associations using the Management Center catalogs tool
• Create and manage Web activities and marketing experiments using the Management Center marketing tool
• Define and manage promotions using the Management Center promotions tool
• Manage customer segments and perform targeted marketing using the Management Center marketing tool
• Manage e-mail marketing activities and templates using the Management Center marketing tool
• Set up Web and dialog activities and marketing campaigns using the Management Center marketing tool
• Analyze business scenarios and effectively utilize Management Center tools to accomplish e-commerce business tasks

Début

• Course introduction
• Management Center overview
• Managing assets and directories
• Exercise: Setting the stage: Creating initial files and attachments
• Updating product information
• Exercise: Managing merchandise: Changing product attributes
• Changing product pricing
• Exercise: Day-to-day maintenance: Updating product pricing
• Creating product demand
• Exercise: Overstock liquidation: Leveraging the marketing tool
• Testing marketing content
• Exercise: Experimentation: Finding the best advertisement
• Creating loyalty incentives
• Exercise: Customer retention: Encouraging the repeat buyer
• Encouraging social participation
• Exercise: Social commerce: Rewarding your contributors
• Displaying targeted advertising
• Exercise: Personalized shopping: Connecting customers to content
• Scheduling marketing campaigns
• Exercise: Organize your activities: Creating marketing campaigns
• Encouraging new customer purchases
• Exercise: Customer acquisition: Achieving the first sale
• Breaking down business scenarios
• Course summary

Début