Cursusbeschrijving: Introduction to IBM Marketing Operations Campaign

This course provides a comprehensive introduction to Unica Marketing Operations for new users.

(This course is one of three classes in the Unica Marketing Operations learning series. To complete your learning you should also attend the Unica Marketing Operations 8 Administration and Unica Marketing Operations 8 Architecture and Installation classes.)

Bekijk deze cursus in andere landen

Terug naar boven

This course is for New Unica Marketing Operations users and marketing managers.

Terug naar boven

There are no prerequisites for this class.

Terug naar boven

• Be familiar with Unica Marketing Operations terminology, processes, and procedures, and understand the relationships among them
• Be able to organize marketing efforts through the use of Unica Marketing Operation's Plans, Programs, and Projects components, and manage all related information
• Be able to create and manage Project Workflows, and their component stages, tasks, approvals, and alerts
• Understand and be able to create and manage marketing objects as components of marketing operations management
• Be able to use Unica Marketing Operations to manage marketing teams and assign tasks to them or to individuals
• Within Unica Marketing Operations, be able to manage digital assets that are associated with marketing efforts
• Be able to run Unica Marketing Operations reports
• Be able to use Unica Marketing Operations to establish and monitor budgets and expenses related to marketing operations

Terug naar boven

Getting Started with Unica Marketing Operations

• Unica Marketing Operations Terminology
• Processes, Tools, and Objects Defined

Operations Management

Plans

• Accessing and Viewing Plans
• Adding a Plan, Linking a Program to a Plan, Starting a Plan
• Adding Attachments to a Plan

Programs

• Viewing Programs
• Adding Programs
• Programs Maintenance

Projects

• Project Details
• Adding New Projects
• Grids and List Views
• The Tracing and Attachment Tabs
• Changing Project Status
• Campaign Projects
• Importing Metrics from Unica Campaign to Unica Marketing Operations
• Project Requests
• Project and Programs
• Projects and Subprojects

Alerts and Messages

• Configuring Alerts
• Viewing and Responding to Alerts
• Messages

Terug naar boven

• Student must have either desktop or laptop with high speed internet connection
• Hardware
  • Pentium II or better
  • 128 Memory
  • High speed Internet connection (cable/DSL)
  • Screen resolution 1024 x 768 or higher.

• Operating Systems
  • Windows 2000/XP/2003/Vista (with Remote Desktop enabled)
  • Mac OS X
  • Linux
  • Solaris
  • Internet Browsers
  • Internet Explorer 6.0 or higher
  • Firefox 1.5 or higher
  • Safari 2.0 or higher
  • Active X or Java enabled
  • JavaScript and cookies enabled

Terug naar boven