Overzicht
| Cursuscode | 9T323BE | Leermethode | Klassikaal
(Hands-on labs) |
|---|---|---|---|
| Duur | 1.0 dagen | Type cursus | Publiek/privaat onsite |
| Prijs |
EUR 650,00 excl BTW
EUR 786,50 incl BTW |
This course introduces participants to the operational procedures in the Unica Interact software for creating interactions with a marketing touchpoint. This course provides a thorough introduction to the process of configuring an interaction, building interactive flowcharts, and using profile and real-time data. (This course does not include instruction in the Java coding necessary to link the touchpoint with Unica Campaign Interact).
Vooropleiding
You should have:
- Introduction to Unica Campaign or equivalent.
- Familiarity with Microsoft Windows and email concepts.
Doelstelling
- Describe Unica Interact, its marketing uses and its relationship to Unica
- Identify key roles and tasks in Unica Interact and touchpoint integration
- Describe and complete the process for configuring and interaction
- Design interactive flowcharts
- Identify and describe the purpose of runtime components of Unica Interact
Onderwerpen
Overview
- What is Interact and what needs it satisfies
- Unica Interact key Functions
- Using Interact roles and tasks
Configuring Interactions, Part 1
- Interact Concepts and Terminology
- Process overview
- Creating an interact channel
- Creating Interact points
- Creating events and categories
Configuring Interactions, Part 2
- Configuring and Interactive Flowchart
- Creating smart segments
- Defining offers
Runtime Components
- Creating Campaigns
- Configuring Interaction Strategy
- Creating treatment rules
- Defining expressions
Interact Runtime Components
- Interact Runtime components
- Profile and session date
- Contact and response data
Interact Runtime Components
- Interact Reports
Machinevereisten
- Student must have either desktop or laptop with high speed internet connection
- Hardware
- Pentium II or better
- 128 Memory
- High speed Internet connection (cable/DSL)
- Screen resolution 1024 x 768 or higher.
- Operating Systems
- Windows 2000/XP/2003/Vista (with Remote Desktop enabled)
- Mac OS X
- Linux
- Solaris
- Internet Browsers
- Internet Explorer 6.0 or higher
- Firefox 1.5 or higher
- Safari 2.0 or higher
- Active X or Java enabled
- JavaScript and cookies enabled