Cursusbeschrijving: IBM Unica eMessage Introduction to Unica eMessage

This course introduces you to planning, designing, producing, and assessing mailing campaigns with Unica eMessage. It prepares you to work with marketing scenarios having roles for an email marketing campaign director, a list designer, and an electronic document designer. Both large and small organizations will benefit from this course focusing on best practices such as highly personalized communications, test mailings with production data, component re-use, and extensive reporting.