Cursusbeschrijving: IBM Unica Campaign Advanced Techniques

This course is for advanced users of Campaign (version 7 or 8). Class participants will learn how to build effective and high performing Campaign flowcharts, learn techniques for designing table catalogs, and use various utilities to become more productive with the product.

(This course is one of five classes in the Unica Campaign 8 learning series. To complete your learning you should also attend the Introduction to Unica Campaign 8,  the Unica Campaign 8 Administration, the Unica Campaign 8 Architecture and Installation, and the Unica Campaign 8 Reports Installation and Administration classes.)

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New users of Unica Campaign, and Unica Partners who will be designing, building, and executing campaigns.

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Learners should have general knowledge of database marketing.

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• Incorporate user variables, advanced expressions, and triggers in Campaign flowcharts
• Build flexible and effective table catalogs
• Understand the response tracking attribution methods of Campaign
• Understand the way flowchart cells are managed by use of files and temp tables
• Build high performing flowcharts

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Course Overview and Campaign Basics

• Introduction and Logistics
• Overview of Course
• Campaign and Flowchart basics

Flowchart Techniques

• User Variables and Advanced Expressions
• Custom Macros and Raw SQL
• Derived Fields and Triggers
• Extract Process and Global Suppression

Structure, Objects, and Utilities

• Performing Quality Assurance/QA on Flowcharts
• Creating and Managing Table Catalogs
• Unica Session Utility
• System Tables and Audience Levels

In-Depth Response Tracking

• Offers and Response Tracking Terminology
• Configuring and Mapping and Action Table
• Attributing Responses
• Using the Extract Process to View Response Data
• Best Practices

Performance Techniques and Best Practices

• Flowchart Files and Cell Storage
• Reading and Leveraging Log Files
• In-DB Processing and Flowchart Optimization
• Flowchart design for Performance
• Table Mapping for Performance
• Maintenance and Housekeeping

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• Student must have either desktop or laptop with high speed internet connection
• Hardware
  • Pentium II or better
  • 128 Memory
  • High speed Internet connection (cable/DSL)
  • Screen resolution 1024 x 768 or higher.

• Operating Systems
  • Windows 2000/XP/2003/Vista (with Remote Desktop enabled)
  • Mac OS X
  • Linux
  • Solaris
  • Internet Browsers
  • Internet Explorer 6.0 or higher
  • Firefox 1.5 or higher
  • Safari 2.0 or higher
  • Active X or Java enabled
  • JavaScript and cookies enabled

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