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IBM MobileFirst

IBM MobileFirst Over the past decade, mobile technology has grown in functionality and popularity to become not only pervasive, but also the preferred method of exchanging information, currency, goods and services.

Mobile is becoming the primary mode for transacting. It is driving tremendous amounts of data to deliver new customer insight, and is increasingly integral to new capabilities and services that can be delivered through cloud computing. The bottom line is that enterprise mobile adoption is transforming industries, and reinventing the customer experience.

In 2013, IBM launched IBM MobileFirst, a significant mobile strategy that enables clients to radically streamline and accelerate mobile adoption. IBM assembled the people, technology and R&D to build the most comprehensive mobile portfolio in the industry. IBM MobileFirst combines deep industry expertise with mobile, Big Data and analytics, cloud and social technologies to help organizations capture new markets and reach more people.


On Twitter:  @ibmmobile, #ibmmobile

Find IBM MobileFirst on Facebook and LinkedIn 

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To learn more, visit the IBM MobileFirst Blog and check out


News releases
Date Title
04 Nov 2014 Czech University of Life Sciences Prague and IBM Enrich the Student Experience with Mobile
17 Oct 2014 Report: IBM a Leader in Enterprise Mobile Management
14 Oct 2014 Finish Line Bolsters Customer Loyalty with New App to Improve the Shopping Experience
24 Sep 2014 Bancroft Taps IBM to Transform the Classroom Experience with Mobile
15 Sep 2014 Report: IBM Positioned as a Mobile Application Development Platform Leader in Gartner Magic Quadrant
26 Sep 2014 Busan Bank Selects IBM to Enhance Customer Experience with New Mobile Apps
29 Aug 2014 IBM Report: Developing a Roadmap to Advance Enterprise Mobility
27 Aug 2014 IBM and Monitise Form Global Go-to-Market and Resourcing Alliance
27 Aug 2014 IBM Serves Interactive Mobile Experience to US Open Tennis Fans
21 Aug 2014 Westpac NZ Selects IBM to Support Transformation to NZ's Leading Digital Bank
07 Aug 2014 New IBM SyNAPSE Chip Could Open Era of Vast Neural Networks
06 Aug 2014 IBM Named the Only Leader in Gartner Magic Quadrant for Managed Mobility Services
01 Aug 2014 Reflexis Chooses IBM Cloud Infrastructure To Power Retail Cloud Offering
25 Jul 2014 Healthcare Sciences Publisher PLM and IBM Speed Access to Medical Information to Deliver Better Patient Care with Mobile
21 Jul 2014 IBM and Monitise Help Financial Institutions Capitalize on Commerce
15 Jul 2014 Apple and IBM Forge Global Partnership to Transform Enterprise Mobility
24 Jun 2014 Toyota Selects IBM to Build Development Platform for Advanced In-Car Services
06 Jun 2014 Report: IBM Named a Leader for Enterprise Mobility Management in Gartner Magic Quadrant
03 Jun 2014 IBM Announces Watson Mobile Developer Challenge Winners
30 May 2014 TransWiseway and IBM Improve Driver Experience With Connected Vehicle Platform
29 May 2014 China Academy of Railway Sciences and IBM Transform Passenger Experience with Mobile
22 May 2014 Zambian Government and IBM Provide Improved Access to Life Saving Drugs
20 May 2014 IBM and KPN Bring the Stadium Experience from the Field to the Second Screen for Football Fans
29 Apr 2014 IBM Fuels Next Wave of Mobile Apps for the Enterprise
07 Apr 2014 IBM Accelerates Mobile Innovation for Businesses with New MobileFirst Services
25 Mar 2014 PSA Peugeot Citroën and IBM to Launch “Connected Services” for the Car of the Future
24 Mar 2014 Norwegian Public Roads Administration Turns to IBM to Enhance Traffic Management
26 Feb 2014 IBM Challenges Mobile Developers to Bring the Power of Watson to the Palm of Your Hand
26 Feb 2014 Tesco Uses IBM Augmented Reality Mobile App to Manage Product Placement
26 Feb 2014 Media Alert: IBM CEO Ginni Rometty To Deliver Keynote Address At Mobile World Congress, Barcelona
25 Feb 2014 AT&T and IBM Simplify Cyber Security Management
25 Feb 2014 IBM’s Cloud Fuels Growth for Clients Around the Globe
24 Feb 2014 IBM to Acquire Cloudant: Open, Cloud Database Service Helps Organizations Simplify Mobile, Web App and Big Data Development
21 Feb 2014 New IBM Systems Help Communications Service Providers Deliver Mobile and Telco Clouds
18 Feb 2014 AT&T And IBM Join Forces To Deliver New Innovations For The Internet of Things
18 Dec 2013 IBM Closes Acquisition of Fiberlink Communications
13 Dec 2013 Made in IBM Labs: Improving the Security of Cloud Apps Accessed by Mobile Devices
19 Nov 2013 IBM Survey: Speed and Analytics Key Drivers in Mobile Adoption for Organizations
13 Nov 2013 IBM to Acquire Fiberlink Communications, Transforming the Mobile Management and Security Market
18 Oct 2013 Made in IBM Labs: Two-Factor Security for Mobile Transactions
10 Oct 2013 ING Vysya Bank Selects IBM MobileFirst to Support Business Growth
03 Oct 2013 IBM Acquires Xtify to Help Digital Marketers Reach Mobile Customers
01 Oct 2013 IBM to Acquire The Now Factory
24 Sep 2013 IBM and Deutsche Telekom Launch Mobile App Cloud Service for Midmarket Customers
17 Sep 2013 Yarra Trams Keeps Melbourne Tram Network on Track With IBM
10 Sep 2013 Continental and IBM Enter Connected Vehicle Collaboration
03 Sep 2013 IBM Closes on Acquisition of Trusteer
12 Aug 2013 IBM Placed in Leaders Quadrant by Leading Analyst Firm for IBM MobileFirst
10 Jul 2013 IBM and Sprint Velocity Drive Connected Car Into the Future
19 Jun 2013 Point Defiance Zoo & Aquarium Uses IBM Big Data Analytics to Better Engage the Millennial Visitor
07 Jun 2013 IBM Named a Leader in IDC Marketscape: Worldwide Enterprise Mobility Consulting 2013 Vendor Analysis
06 Jun 2013 IBM and 10gen Collaborate to Bring Mobile to the Enterprise
31 May 2013 Leading Vietnam Telco Selects IBM to Develop Cloud-Based Mobile Computing Platform
29 Apr 2013 IBM Unveils New Technology to Connect a Smarter Planet
29 Apr 2013 IBM Drives Enterprise Adoption of Big Data, Cloud, Mobile and Social Business Technologies
20 Mar 2013 IBM Helps ING DIRECT Canada Connect with Mobile, Social Customers
25 Feb 2013 IBM and Nokia Siemens Networks Announce World’s First Mobile Edge Computing Platform
22 Feb 2013 Deutsche Telekom and IBM Collaborate to Help Build Smarter Cities
21 Feb 2013 IBM Unveils the Most Comprehensive Mobile Portfolio for Global Businesses: IBM MobileFirst
21 Feb 2013 IBM MobileFirst Helps Organizations Strengthen App Security
21 Feb 2013 AT&T and IBM Transform the App Experience with IBM MobileFirst
21 Feb 2013 Daegu Health College Uses IBM MobileFirst Solutions to Meet Students’ Mobile Lifestyle
21 Feb 2013 Dutch City Region of Eindhoven Works with IBM and NXP to Improve Traffic Flow and Road Safety
15 Feb 2013 IBM Cited as a Leader in Enterprise Mobility Services by Leading Independent Research Firm
08 Jan 2013 IBM, STMicroelectronics and Shaspa Advance Smarter Home Initiative
09 Nov 2012 IBM Helps Organizations Address Growing Mobile Computing Opportunity
18 Oct 2012 IBM Addresses Security Challenges of Big Data, Mobile and Cloud Computing
16 Jul 2012 Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM
21 Jun 2012 IBM Survey Reveals Marketers Face Tech Dilemma in Reaching the Connected Consumer
20 Jun 2012 IBM Puts Business Content in Motion for Mobile Workforce, Speeds Access to Big Data through Mobile Devices
05 Jun 2012 New IBM Software Helps Strengthen Security of Mobile Devices in the Workplace
04 Jun 2012 IBM Expands Collaborative Software Development Solutions to Cloud, Mobile Technologies
01 Jun 2012 IBM Mobile Shopper Provides Instant In-Store Digital Scanning, Checkout Capability for Consumers Using Mobile Phones
22 May 2012 IBM Smarter Commerce Helps Chief Marketing Officers Engage the Individual on Mobile and Social Media Channels
30 Apr 2012 IBM Introduces New Foundation for Mobile Computing
31 Jan 2012 IBM Advances Mobile Capabilities with Acquisition of Worklight


  • Bancroft and IBM Transform the Classroom Experience with Mobile

    Bancroft and IBM Transform the Classroom Experience with Mobile

    Date added: 24 Sep 2014

    IBM and Bancroft are collaborating on an iPad program that puts mobile apps securely in the hands of classroom teachers, clinical staff and school administrators to better engage with students and improve the learning experience. (credit: Bancroft)

  • Apple and IBM Announce Global Partnership

    Apple and IBM Announce Global Partnership to Develop Business Apps for iPhone, iPad

    Date added: 15 Jul 2014

    Cupertino, California — At Apple Inc’s headquarters in Cupertino, California on Tuesday, July 15, 2014, Apple CEO Tim Cook and IBM CEO Ginni Rometty announced a global strategic partnership to redefine the way work gets done by transforming the way businesses and employees use mobile technology through a new class of business apps that bring IBM’s big data and analytics capabilities to iPhone and iPad. The new mobile business apps for iOS are targeted for specific business opportunities in industries including retail, healthcare, banking, travel and transportation, telecommunications and insurance. [For more information: Lia Davis, IBM, 202.285.5333.] (Paul Sakuma/Feature Photo Service for IBM.)

  • Apple and IBM CEOs hits the big screen in TimesSquare

    Apple and IBM enterprise mobility partnership hits the big screen in TimesSquare

    Date added: 16 Jul 2014

    Tim Cook, Apple CEO and Ginni Rometty, IBM CEO announced a global partnership to transform enterprise mobility through a new class of business apps that bring IBM’s Big Data and analytics capabilities to iPhone and iPad devices. (Credit: IBM)

  • GenieMD - An IBM Watson Mobile Developer Challenge Winner

    GenieMD - An IBM Watson Mobile Developer Challenge Winner

    Date added: 03 Jun 2014

    GenieMD ( Dr. Soheil Saadat, Founder & Chief Executive Officer accepts a 2014 IBM Watson Mobile Developer Challenge Award from Steve Gold, Vice President, IBM Watson Group Credit: Visually Attractive, Inc. 

  • Majestyk Apps - An IBM Watson Mobile Developer Challenge Winner

    Majestyk Apps - An IBM Watson Mobile Developer Challenge Winner

    Date added: 03 Jun 2014

    Majestyk Apps ( JP Benini, Director of Infrastructure; Donald Coolidge, CEO and Damion Hankejh, CTO accept a 2014 IBM Watson Mobile Developer Challenge Award from Steve Gold, Vice President, IBM Watson Group (Credit: Visually Attractive, Inc. )

  • Red Ant - An IBM Watson Mobile Developer Challenge Winner

    Red Ant - An IBM Watson Mobile Developer Challenge Winner

    Date added: 03 Jun 2014

    Red Ant ( Alex Sbardella, Head of Product; Stephen Keep, Lead Developer; Dan Hartveld, Technical Director accept a 2014 IBM Watson Mobile Developer Challenge Award from Steve Gold, Vice President, IBM Watson Group (Credit: Visually Attractive, Inc.)

  • Image of Mother and Child

    Zambian Ministry of Health gets IBM Analytics Prescription

    Date added: 22 May 2014

    A child receives a life saving vaccine at a health clinic in Zambia. The public health sector Zambia registers 100,000 deaths annually due to preventable and curable diseases, often because of challenges in getting drugs to remote clinics. Zambia's Health Ministry is working with IBM to pioneer a new mobile phone based supply chain delivery model to ensure medicine availability.. Photo Credit - UNICEF Zambia.

  • IBM in medicine supply chain pilot project with Zambian Health Ministry

    IBM in medicine supply chain pilot project with Zambian Health Ministry

    Date added: 22 May 2014

    A young boy shows and his baby sister at a health center in Zambia. The Ministry of Health has tapped IBM to provide 2190 clinics with improved access to 200 life saving drugs. Photo Credit - UNICEF Zambia.

  • IBM CEO Delivers Keynote Address at Mobile World Congress

    IBM CEO Delivers Keynote Address at Mobile World Congress

    Date added: 26 Feb 2014

    In Barcelona, Spain, IBM CEO Ginni Rometty delivered a keynote address on how Big Data, cloud computing and technologies such as IBM's Watson are transforming the mobile experience, at the Mobile World Congress on February 26, 2014 at the Fira Gran Via conference facility. At the event, IBM announced a global competition to encourage software developers to create mobile consumer and business apps powered by Watson. (Antonio Albir/Feature Photo Service for IBM)

  • Infographic:  IBV Consumer Study

    Infographic: IBV Consumer Study

    Date added: 24 Feb 2014

    IBM recently surveyed 22,000 consumers in 35 countries as well as executives at 15 of the largest global communications services providers. The results show, the raft of specialized communications apps like FaceTime, WhatsApp, and Skype are siphoning conventional messaging and voice calls away from telcos. (Credit: IBM)

  • Mobile Shopping App Photo

    New Augmented Reality App Gives In-Store Shoppers Instant Product Details and Promotions in the Palms of Their Hands

    Date added: 02 Jul 2012

    At IBM Research headquarters in Yorktown Heights, NY, IBM’s Fiona Doherty demonstrates an augmented reality shopping app that automatically delivers personalized coupons, offers, customer reviews and hidden product details — such as whether packaging is biodegradable — to smart phones as consumers browse store shelves. The prototype app is designed to close the gap between the wealth of product information on the Internet and traditional retail promotions, transforming marketing offers from an intrusion into a convenient service welcomed by consumers. (Photo Illustration/Jon Simon/Feature Photo Service for IBM)

Contact(s) for the Press kit

Tara Sucato Tsapepas
IBM Media Relations
1 (917) 472-3701

Lizette Kodama
IBM Media Relations
1 (646) 675-0750

Liz Campbell
IBM Media Relations
1 (617) 693-2718