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Use the centers to connect with local IBM sales teams, host lead generation and sales closure meetings and collaborate with IBM, academia, IT professionals and other Business Partners. Work with local experts around the world to reach new markets.
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Marketing
Use the following marketing resources to help create awareness, generate leads and publicize your successes. |
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Client events package
Leverage your relationship with IBM by hosting joint client briefings to help generate new opportunities and close deals.
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Showcase your company with a success story
Complete a technical engagement at our centers and use IBM marketing and sales benefits to help expand your business into new markets, industries or geographies, and you may qualify for a cross-benefit success story at no charge to you. The story will be posted on ibm.com and you will receive a color PDF for use as a marketing tool.
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Qualify for "Ready for" Marks to broaden your marketing reach
Earn the right to display specially designed IBM marks in the packaging and marketing materials of your qualified offerings. Our centers can help you with selected validation activity:
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Marketing resource managers
Complementary to the marketing assistance available through the centers, you can also leverage IBM marketing resource managers as your virtual marketing department.
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See all IBM PartnerWorld marketing resources
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Selling
Access the IBM global sales networks to help you qualify and close deals faster. The IBM Innovation Centers can help guide you to the right people. |
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Respond to sales opportunities around the world
Leverage the global presence and local market expertise of IBM through the IBM Innovation Centers. Located in some of the hottest markets in the world, our centers have the resources to help you respond to bid situations outside your local market. Read how Raz-Lee Security expanded business throughout Europe and Asia using IBM Business Partner resources.
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Proof of concept support for your projects
Work with our teams to deliver a proof of concept or proof of technology, then invite your customer to the center to see the demonstration of the proposed solution. You can also use our remote capabilities to conduct a demonstration for a prospect in another country.
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Sales closure meetings
Use our facilities at selected IBM Innovation Centers to host customer briefings that can help accelerate your sales cycle and close the deal. If you have a sales opportunity, contact our centers for more information and any prerequisites.
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Create a Web-based Sizing Guide to help maximize your sales opportunities
Set correct expectations for your customers with Sizing Guides for your application . If your development team conducts testing at one of our centers, they may be able to include the creation of a sizing guide.
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See all IBM PartnerWorld selling resources
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Collaboration
Our networking resources can help you make connections, team and sell with other Business Partners. |
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"Connect to Win" executive events
Selected IBM Innovation Centers host events where CEOs and senior executives meet with IBM representatives and Business Partners to explore ways to drive business together. These are invitation only events for Business Partners; talk to your IBM representative to find out more.
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Collaborating to build skills across the community and around the globe
In addition to the training available at the centers, the IBM Innovation Centers host complementary briefings to help companies and individuals cultivate real-world skills to remain relevant, competitive and innovative. |
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IBM Academic Initiative
The Academic Initiative creates partnerships between academic institutions and Business Partners and customers. Selected IBM Innovation Centers host events with the Academic Initiative team. These events can foster discussion between academic,
business and government leaders or introduce students to IBM innovations and innovators, and explore new ways of thinking and applying technology to business problems.
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developerWorks Live! briefings
developerWorks is IBM's resource for developers and IT professionals. Selected IBM Innovation Centers host developerWorks Live! briefings. You'll get the chance to improve your skills and knowledge though extensive technical demonstrations, and enjoy direct contact with leading technology experts.
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See all IBM PartnerWorld collaboration resources
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| This disclaimer applies to all the items on this page. Not all resources are available at all IBM Innovation Centers. |
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