Achieving Advanced level membership in PartnerWorld has its rewards, including enhanced sales and marketing benefits that can directly impact your bottom line. You can differentiate yourself from the competition and increase your visibility with IBM executives, sales teams, and other Business Partners as a leader in your industry or region.
Advanced level membership as an ISV Business Partner in PartnerWorld requires the submission of a customer experience through a straightforward application process. Renewal, required every two years, uses the same process, but with a new and unique customer from previous submissions.
You will then be entitled to a rich set of benefits, including the right to use the Business Partner Emblem. Review the PartnerWorld benefits and membership.
For assistance in qualifying as an Advanced Business Partner, request support from a marketing resource manager who will guide you to the resources you need.
Apply for Advanced level
- Enable your application
Enable your product on two qualified IBM products (IBM hardware, IBM middleware, or both). See the list of approved IBM hardware and middleware. This list may be updated periodically at IBM's discretion based on current offerings and IBM strategic direction. - Create a Global Solutions Directory entry
Ensure that your solution is listed in the Global Solutions Directory, that the information is current, and that it includes the IBM products that have been enabled with your solution. - Install your solution
Install your solution at a customer site running on IBM products. - Submit your customer experience
In the Global Solutions Directory, go to Manage solutions and select Submit a customer experience. From the application page you can create a new customer experience or work with an existing one. Complete and submit the application form. - Customer experience verification
IBM or a representative of IBM will contact your satisfied customer to verify that your solution is installed in production, running on two qualified IBM products (IBM hardware, IBM middleware, or both). Once the verification process is complete, you will receive an e-mail notifying you of the results. The verification process takes approximately ten business days, but this could be longer based on our success in contacting your customer.
Consult our frequently asked questions (FAQs) if you need more information.
A customer experience is not a customer reference. It is simply verification that your application is installed at a customer site running on strategic IBM technologies. Your customer's name is not published externally.
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