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Go to market faster in your industry leveraging these marketing benefits.

	Understand your market and create a plan
	Execute your plan and generate demand
	Promote your success

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	Healthcare and life sciences newsletters Subscribe to get healthcare and pharmaceutical news on featured products, solutions, services, and educational opportunities.
	IdeaWatch Learn about the latest industry insights from experts in IBM Business Consulting Services and the IBM Institute for Business Value.
	Marketing navigator Navigate to marketing resources organized by common Business Partner marketing activities.
	Marketing resource manager Get one-on-one assistance to qualify for and leverage Advanced level benefits. Build a personalized plan and identify the resources best suited to your needs.
	Small and medium business: Industry solutions Gain clear insights on industry trends and create competitive advantages in targeting the growing mid-market opportunity.

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	Campaign support funding Get funding and planning support from IBM for your campaign.
	Client events package Host joint client briefings with IBM. We provide the briefing facility, catering services, and depending upon availability, the appropriate industry expert to support your event.
	Direct mail (Europe only) Create cost effective marketing campaigns quickly and easily to generate sales for your industry solutions.
	Direct mail and telemarketing Create and launch an integrated campaign quickly and affordably, including access to IBM prospect lists.
	Event participation support Showcase your solution internationally with custom booth creation, graphic design, or logistics support.
	IBM Business Partner Application Showcase Promote your industry applications to IBM clients and Business Partners.
	Search engine optimization Enhance the marketing effectiveness of your Web site to drive increased traffic and capture leads.
	solutions-daily.com Increase your visibility on a syndicated Web news site dedicated to IBM and Business Partner solutions.
	Telemarketing (Latin America) Work with a skilled, local telemarketing team to get to market and drive results fast. Note: Telemarketing is no longer offered as a standalone campaign tactic in Europe and North America. However, your integrated campaign, which could include telemarketing, may be eligible for campaign support funding.
	Trade show package (Asia Pacific only) Promote your solutions to clients and sales representatives at IBM designated events at discounted rates.
	Web conferencing Get help to design and run a conference tailored to your needs.

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	Client success campaign (Europe only) Create a high-quality client success brochure, include it in a marketing campaign, and conduct telemarketing to identify leads.
	IBM Business Partner Client Reference Program Generate leads and increase sales by promoting your clients' successes to IBM sales teams and Business Partners.
	Publish your case study Speed the sales cycle by promoting your clients' successes in a marketing brochure produced by IBM at no cost to you.

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