Sales cycle resources

IBM is committed to building loyalty, successful business relationships, and a joint sense of purpose with our ISV Business Partners. We offer our ISVs incentives to participate in our revenue stream. We designed these incentives to help you increase your earning and profit potential as you sell solutions built on IBM middleware.

	Application Specific Licensing (ASL/OEM) Offer customers IBM software as part of your solution at reduced costs with terms based on OEM agreements.
	Submit a request form if you would like an IBM representative to contact you about ASL/OEM.

Software Value Incentive (SVI) IBM offers incentives when the sale of your solutions drive the sale of IBM products. The SVI registration system protects your registered deals and pays you for the deals you close.

Value Advantage Plus For ISVs who are also resellers, Value Advantage Plus allows you to receive increased margins for approved Value Advantage Plus solutions. This offer rewards those who deliver business value on top of IBM software.

Software as a Service (SaaS) We can help you deliver your application as a hosted service either at an IBM facility or at another facility of your choosing. We offer competitive pricing, go-to market assistance, and demand generation to support SaaS providers.

Application Specific License model and Software as a Service offerings for Business Partners Director of worldwide ISV and OEM sales for IBM Software Group, Daren Hanson explains the elements of the IBM ASL/OEM, and SaaS strategy followed by success stories from executives at two successful IBM OEM Business Partners, Teleformix and Datatel.