The Business Partner Café is the place to be at Information On Demand 2009. Here you will have access to IBM subject matter experts with the latest news about the Information On Demand Portfolio, Business Partner Programs with Sales, and Technical and Marketing opportunities. The Business Partner Café is the perfect place to network with other Business Partners, meet with the IBM team to build future plans and hold one on one meetings.
Join us in Bayside D in the Expo Center
Monday and Tuesday, 10:30 AM – 5:00 PM
Wednesday, 10:00 AM – 3:00 PM
Proud Sponsor of the Business Partner Café
Harte-Hanks (link resides outside ibm.com) is a global direct and targeted marketing solutions provider. Their unique Customer Optimization process helps clients acquire and grow their customer relationships.
Plan to meet with experts from the following groups:
Learn how WebSphere Software can add to your bottom line by providing you with the offerings that can help you build business agility solutions for your customers. Whether your customers want to become cost efficient for savings sake or grow through the roof, WebSphere's Business Agility offerings can help. Learn what's new with the WebSphere portfolio, Smart Work and a number of partner assets including: new Sales and Marketing Plays to help identify, progress and win deals, Demand Generation events and tactics to jump start your sales efforts, and Skills and Education to ensure that your personnel are ready to win. Stop by and see us and learn more!
Come to the Business Partner Café to learn about the enablement opportunities that are available to our Business Partners. Take advantage of a wide range of offerings that are designed to help quickly exploit the powerful features of our Data Management portfolio. These benefits get you to new markets and customers in the minimum amount of time. Our offerings are available via the web, virtualization and face to face and allow you to collaborate in the most effective manor for your business. Stop by and let’s discuss which offerings are right for your business.
Campaign Designer is designed to help our business partners create an array of campaign materials quickly and affordably. Develop a campaign in minutes instead of weeks at typically much lower cost. Leverage your relationship with IBM and take advantage of its significant campaign investments and the brand recognition while generating awareness for your solutions and increasing your market visibility.
Come see how you can customize cost-effective yet high-quality brand and solution-specific marketing materials that can be customized with your firm's identity and solution message.
The Deep Embed Program is our elite partner program for our closest ISV business partners. Come speak with our experts to learn how to expand your market share and lower costs by embedding our leading technology. IBM Information Management extends our commitment when you 'embed' a portion of the Information Management portfolio into one (or any) of your solutions by offering additional benefits like integrated development and sales assistance. We offer a large portfolio of data bases and information technologies for your solution needs and a comprehensive partner program that brings our sales, development and marketing teams together to help drive business for your ‘Deep Embed’ solution.
Many factors influence your client’s business performance. But few areas are more important than their organization’s decision-making ability. Getting answers and acting on them means integrating reporting and analysis, planning, and measuring and monitoring — across your organization. Deliver complete, consistent and timely information across your client’s organization with Cognos BI and Performance Management portfolio. We provide our Business Partners with globally consistent and accessible training to reinforce and grow their sales and pre-sales proficiency with IBM Cognos software. Come talk to us and let us plan with you, the most effective way to add Cognos BI and Performance Management portfolio in your portfolio of solutions to address your client needs. Mostly, plan on improving your sales success with the Cognos team!
IBM Business Partners combine their expertise with ECM technology to help customers create a competitive edge, accelerate project implementation time, and improve return on investment.
They are highly skilled and have made an investment in the business so they can meet any ECM requirement. Visit with us to discover how ECM can help increase your success by delivering solutions that solve complex problems and help organizations make better & faster decisions faster in today's rapidly changing business environment.
Today's CEOs say that innovation through collaboration is their number one priority. But in today's economy enterprises must cut costs. Reduce risk. And simply be smarter about how they manage investments in people, information, infrastructure and technology. Smarter collaboration can help your customers meet these challenges and drive better business outcomes.
IBM Lotus Software delivers robust collaboration software that empowers people to connect, collaborate and innovate, while optimizing the way they work. Augment your business by embracing market-leading software from our portfolio, including exciting new Software as a Service (SaaS) offerings. Visit www.ibm.com/software/lotus for more information.
Customers want to work with experts who understand their business and can help them achieve their objectives. IBM Business Partners who have expertise across the IBM software portfolio are well positioned to deliver high client value.
IBM Software is announcing the next step in our Business Partner channel strategy focused on Growth Through Skills. In October 2009, IBM will begin enrollments for the new controlled distribution model which maximizes value to our Business Partners and customers. Spend some one-one time with a Growth Through Skills expert. Together, we can explore how this new strategy will help increase your market penetration and sales success.
There are four ways IBM Global Financing can help make your business more profitable, more productive, and more competitive in the marketplace:
- Our IT financing solutions to your clients, you can close larger sales, faster. From simple transactions to complex multi-vendor solutions, our comprehensive, customizable financing is suitable for IT projects of any scope or size.
- Our Commercial Financing offerings can help you leverage the power of your client’s inventory and cash flow, help them increase their IT purchasing power and conserve financial resources for their core business requirements.
- As part of our end-to-end approach to IT management, our Asset Recovery Solutions can simplify the process of recycling, selling or disposing of your clients’ retired hardware, to help them make room for new IT solutions.
- When ‘new’ is not an option, you can satisfy your client’s used equipment needs by selling IBM Certified Used equipment.
IBM Optim Integrated Data Management Solutions gives you the power to solve your client’s enterprise management needs. Optim solutions manage data from requirements to retirement. Boost performance, empower collaboration, and improve governance across applications, databases and platforms. Join us to learn how Optim Integrated Data Management solutions can help increase Business Partner profitability and how our team can help build a roadmap to success.
The data management software industry is a $14B global market. Don’t you want a piece of that? If you are already selling the Information Management (IM) tools and solutions on System z, visit with us to learn how IBM’s marketing and sales programs can help you sell even more. If you have never sold Information Management on the System z/series, learn why you should and how to do to it. We can help you create a new or increased revenue stream for your company.
Learn how you can leverage the Information Agenda approach to close more business. An Information Agenda approach is one way you can help accelerate your customer's journey. As companies transform their information into a strategic asset and identify objectives for business optimization, an Information Agenda approach provides an additional entry point to help them move to the next level.
Learn how Information Management Business Partner Marketing support can help you close business and generate revenue. Join the Information On Demand Specialty Partner community and leverage the many demand generation benefits available. Take advantage of Information Management's fully funded tele-benefit offer to Information Management partners and co-host a telecampaign with IBM. Utilize the IM Partner Playbooks to align with IBM campaigns, messaging, and tactics.
Learn about Information Management certification requirements for the Growth through Skills and Software ValueNet programs. Obtain information about training and other offerings that can help you pass certification exams. Get a first hand demonstration of the IBM Learner Portal and learn how to register in the system to access courses, free of charge! Join members of the IM Channel Sales Enablement team to discuss a variety of training opportunities for the Business Partner community.
Maximize your PartnerWorld benefits! Expand and innovate with “Grow Your Business” tool. Drive leads with Internet Marketing Benefits and Campaign Designer. Collaborate through Sales Connections. Profit through Software Value Incentive, Value Advantage Plus & Application Specific License. Leverage your Virtual Marketing Department - Marketing/Sales/Technology Resource Managers. Take advantage of these and many more PartnerWorld benefits.
What is the current business environment? What are the client's key business initiatives and how do they buy? What are the upcoming market opportunities? Who are the competitors, both today and in the near future? These are only some of the many questions that business partner decision-makers struggle with when setting marketing strategy, particularly in today's environment.
Come to the BP Cafe and let's help you plan for your success with market insights that IBM has gathered and analyzed. We will share with you our findings, help you understand what insights are most relevant to you, and then help you plan what you should do to improve performance and fuel growth
Smart marketers put the right resources in play to get the best results. For more than 15 years, IBM and its partners have been turning to Harte-Hanks to deliver every time. Improve your marketing performance with data services, email services, and inbound and outbound teleservices across all geographies from Harte-Hanks, with packages bundled especially for IBM Partners. And leverage the new IBM Interactive Assessment Tool from Aberdeen Group (a Harte-Hanks company) to qualify leads and accelerate your sales.
Get to know the IBM PartnerWorld program and technical support benefits, including: your PartnerWorld profile; PartnerWorld Value Package; Software Access Option; PartnerWorld Industry Networks; technical support through Virtual Innovation Centers and IBM Innovation Centers; and skills validation through certifications.
PartnerWorld communications provides you the ability to select interest areas for content relevant to your business model and responsibilities, allowing you to receive only information targeted to your specific needs. Receive only the news necessary to help drive your business and reduce the number of correspondence you received from IBM. The key to smarter communication with IBM is your accurate profile with PartnerWorld.
Visit us at the BP Café and we will help review your entire profile in PPS to ensure it is up to date, including current sales and technical certifications.
Join members of the IBM InfoSphere Software Marketing team to learn about our portfolio of offerings, our product certification boot camps and our Business Partner co-marketing process. Discuss unique marketing collateral to effectively leverage these Information Management Group offerings to maximize your return from IBM for being a valued Business Partner.
SearchDataManagement.com, one of TechTarget’s 60+ websites, provides IT and business leaders with information relating to the most pertinent issues in business intelligence (BI) and information management. Original news articles and practical resources offer insight and expert advice to help organizations leverage data as a corporate asset, improve operational efficiency and make better decisions. TechTarget’s channel and reseller media are dedicated to helping IBM IOD business partners develop, execute and manage online marketing programs to get in front this audience while they are researching solutions.
Whether you are a systems integrator, solution provider or independent software vendor, Rational provides opportunities for you to capitalize on our leadership in Software and Systems delivery. No other vendor can match the breadth of IBM Rational® offerings which help organizations plan, procure, specify, integrate, build, extend and maintain their software and software based systems. Our program is specially designed to help you generate new demand for your products and services, and inform your clients that you are highly qualified to address their business driven development needs.
Software Value Incentive (SVI) and Value Advantage Plus (VAP) are IBM's two premier Business Partner incentive programs for software. In addition, these two programs are key to Business Partner participation in Growth through Skills.
Join members of the IBM (SVI) team to learn the most effective approaches in executing the SVI process. SVI offers benefits to resellers and influencers for IBM eligible products currently in open distribution. In addition, SWVN influencers can earn SVI fees for those opportunities which are sold through IBM. Discover how to effectively leverage this Software Group offering to maximize your return from IBM for being a valued SWG Business Partner. Obtain critical productivity tools to enable your team, learn how to secure eligibility, manage the life cycle, and successfully submit opportunities for payment of SVI fees.
We can also answer your questions about VAP, IBM's premier value add reseller offering. VAP is ideal for solution providers who have a repeatable solution built around IBM middleware. At this time, SWVN portfolios are not eligible for VAP, but other IM solutions are. Come talk to us about next steps for your firm to be approved for a VAP solution and get a better understanding of how VAP solutions can help to maximize your participation in Growth through Skills.
Software ValueNet (SWVN) Business Partners are proficient in the design and implementation of IBM software technologies. These Business Partners deliver added value with numerous skills such as the ability to integrate and customize IBM software technology by providing professional services consulting, integration, implementation, reselling, development skills, direct support and more. Come meet with us to discuss how IBM Software ValueNet (SWVN) rewards Business Partners who invest in skills and high value software solutions for customers to leverage.
Discover the Resources to Enable your Success
- Virtual Enablement Training
- Quarterly Key Sales Plays and Sales Kits
- Marketing support
Get to market and sell more effectively by utilizing the latest Tivoli channel sales enablement and marketing resources. Learn about the best tools to build your Tivoli skills for a smarter planet, identify new opportunities, and progress and close deals more effectively.
For questions or additional information on Business Partner Cafe contact us via email at bpevent@us.ibm.com.
