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Recent economic conditions have highlighted the importance of the CFO’s role in managing new challenges and opportunities. Industry and sector pressures are increasing and the CFO is taking a more prominent role in decision making. To support this increasing role, Finance will have to improve its effectiveness and efficiency in executing its core functions. It must also provide deeper insight into internal and external issues in order to improve decision making. Finance is becoming a “Value Integrator” by combining the improvements in efficiency with business insight. Finance must deal with many challenges in order to support this role:


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