IBM Academic Initiative

Building skills for a Smarter Planet

Marketing management

Marketing optimization empowers marketers to turn site visitors into customers, repeat customers, and loyal advocates by orchestrating a compelling experience through each customer's visits. IBM Digital Analytics (formerly IBM Coremetrics Suite) seamlessly integrates the data and insights garnered from customer profiles and web analytics into applications designed to execute display advertising, search campaigns, email, and personalized recommendations through online, social, and mobile channels.

Recommended product: IBM Digital Analytics

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