The number of mobile-connected devices is expected to surpass the world’s population in 2013, and global mobile data traffic will increase 13-fold between 2012 and 2017 alone! But there is much more to the mobile technologies proliferation than rapidly growing number of devices and data traffic. Enterprises engage their customers using mobile devices in a different way compared to the users of desktop computers, and mobile applications are a big part of how that interaction takes place. The ability to quickly develop, test, and deploy high-quality mobile applications is imperative for the success of mobile enterprise initiatives.
In a recent survey (The "Upwardly Mobile" Enterprise -- a new IBM Institute for Business Value study – Full Report) of more than 600 companies and interviews with 30 mobile leaders, the IBM Institute for Business Value (IBV) found that while most companies recognize the need for a mobile strategy to effectively compete in the future, less than half of organizations demonstrate characteristics of a well-defined mobile strategy. 73 percent of mobile strategy leaders are seeing measurable ROI from their mobile initiatives versus 34 percent of all other companies in the study.
Gartner has recently named IBM as one of the leaders in the Magic Quadrants for Mobile Application Development Platforms. You won't want to miss this session to learn about IBM's comprehensive offerings, and hear from IBM business partners who have successfully implemented applications on the IBM MobileFirst platform.
Come and establish contacts with the local MobileFirst ecosystem and learn how to do business with IBM in the mobile space, and meet IBM technical experts.
This event will feature:
Learn from local business partners what they are doing with IBM's MobileFirst technology:
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