IBM EMM Thought Leadership Thursday: Marketing Attribution Roadshow
When it comes to defining your customer, Marketing Attribution is moving to the forefront. At first glance, the value of Marketing Attribution lies in generating improved ROI and providing actionable insight into campaign influence, contribution and optimization. At the next level, Marketing Attribution provides a company with the ability to reveal exactly how and when to engage with its customers across all channels for maximum impact, ultimately driving enduring brand advantage with today’s connected customers.
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