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IBM Express Web Effectiveness Assessment

The IBM Express Web Effectiveness Assessment combines the expertise of a diverse team of IBM professionals to evaluate your Web site in the following dimensions — appearance, usability, performance, competitive positioning and underlying technology — in just three weeks.

The advantage

The assessment includes:

  • Understanding your business objectives and customer needs
  • Evaluating visual design and branding
  • Assessing usability
  • Assessing technology
  • Presenting findings and next steps

The assessment output helps you to identify key issues that impact users now, and obtain a viable list of improvements that, with successful implementation, will immediately help you drive improvement in site effectiveness, along with sales conversion rates.

What differentiates IBM?

  • Express Web Effectiveness Assessment is designed for mid-market businesses like yours with a defined scope and competitive price.
  • Rapid execution for quicker ROI
  • IBM’s intellectual capital, business acumen and technical expertise is applied to a Web site assessment report that includes a facilitated review session with our findings, technical audit and 3 visual recommendations with mock ups — all within a 3 week assessment.
  • IBM’s Web Assessment methods and tools are supported by IBM’s research and usability labs

Benefits

The IBM Express Web Effectiveness Assessment measures your Web site against industry best practices, providing you with a set of viable recommendations for improving the site. 

Anticipated Benefits:

  • Helps you create brand differentiation
  • Improves customer satisfaction by identifying the issues that affect your users now
  • Boosts your bottom line by increasing sales conversions

Learn more

For more information, please download the data sheet below.


Need help?

Contact the Express Advantage Concierge, a team of specialists dedicated to midsized business 1-877-IBM-ACCESS (426-2223).

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