Digital asset management

Solutions for small and medium retail business

Digital asset management solutions for retailers offer a way to collect and control their digital content that is used throughout the enterprise. These assets may include digital signage and merchandising assets, virtual inventory, audio and video on demand, and digital video surveillance footage. With digital asset management solutions from IBM and IBM Business Partners, retailers can improve the shopping experience, secure the store, streamline internal content processes and make employees more productive.

Benefits

With digital asset management solutions from IBM and IBM Business Partners, your company can:

Manage and distribute rich media, such as video, audio, still images, data and text, including licensing and copyright information, for each asset.
Give editors, managers and producers easy access to content, as well as leading-edge tools so they can repurpose the content into new formats and versions.
Deliver content customized for targeted customers, using geographic and demographic criteria.
Provide more effective training for floor personnel.
Improve business by enhancing your customers' in-store experiences through the effective use of digital signage, dynamic in-store promotions, merchandise previews, and other digital merchandising techniques.
Capture and store digital video surveillance images to secure the store, customers, employees and merchandise.
Link distant retail locations, protecting those locations and reducing shrinkage.
Convert analog video to digital with the ability to control, view, and use alerts from a central site or store.

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IBM content management solutions